Job Title

SHYAM METALICS AND ENERGY LIMITED Job Description HO CRM Department Marketing & Sales - CRM Reporting To Head - Marketing Location Kolkata, Head Office (West Bengal) Employment Type Full-Time Industry Steel / Metals Manufacturing About Shyam Metalics Shyam Metalics and Energy Limited is one of India's leading integrated metal producing companies, with a strong presence across the steel value chain - from pellets, sponge iron, and billets to structural steel, wire rods, and colour-coated products. With a growing footprint across India, the company is committed to building a powerful brand in the retail and distribution channel. Role Overview The Customer Relationship Manager - Market Development will serve as the critical bridge between the Marketing and Sales teams, with a primary focus on understanding channel-level branding needs and translating them into actionable marketing initiatives. This person will spend significant time, engaging directly with Dealers, Sub-Dealers, and Retailers to capture ground-level insights, identify branding gaps, and coordinate the delivery of brand support activities across the trade channel. Based out of Kolkata Head Office, this role demands a blend of strong interpersonal skills, a keen commercial sensibility, and the ability to coordinate seamlessly across internal and external stakeholders. Key Responsibilities 1. Channel Engagement & Relationship Management Build and maintain strong, trust-based relationships with Distributors (DBs), Sub-Dealers, and Retailers across markets. Conduct regular calls to understand partner pain points, expectations, and branding needs at the outlet/trade level. Act as the primary point of contact for channel partners on all marketing and branding-related queries. 2. Branding Needs Assessment & Insights Generation Identify and document branding requirements at the outlet level - signage, display materials, fascia boards, POS materials, promotional collateral, etc. Collect structured feedback from the trade on brand visibility, competitor activity, and market perception. Compile insights and share actionable reports with the Marketing team to inform brand strategy and campaign planning. 3. Marketing–Sales Coordination Serve as the liaison between the Marketing team and the Sales team to ensure brand messaging is consistent, aligned, and effectively communicated to the channel. Translate Sales team's on-ground observations into structured marketing briefs for the branding/creative team. Coordinate the timely deployment of brand campaigns, promotional schemes, and trade marketing activities at the retail/dealer level. 4. Branding Execution & Coordination Manage end-to-end coordination for branding activities at dealer/retail outlets - from requirement identification to vendor briefing, material production, and final installation. Ensure brand guidelines and standards are adhered to across all touchpoints in the trade channel. Track status of ongoing branding initiatives and report progress to relevant stakeholders. 5. Reporting & Analytics Maintain a structured database of channel partners, branding assets deployed, and pending requirements. Prepare regular MIS reports on channel engagement activities, branding coverage, and feedback trends. Track competitor branding and market development activities and report findings to management. What We're Looking For Educational Qualification Graduate in any discipline (MBA in Marketing preferred) Experience 4-8 years of experience in channel/trade marketing, CRM, or brand coordination roles Prior experience in building materials, steel, FMCG, or related industries strongly preferred Demonstrated experience working with distributor/dealer networks in an on-ground capacity Skills & Competencies Excellent interpersonal and communication skills - ability to build rapport with trade partners quickly Strong coordination and project management skills to handle multiple branding initiatives simultaneously Analytical mindset - comfortable with data, feedback analysis, and MIS reporting Proficiency in MS Office (especially Excel and PowerPoint) Familiarity with CRM tools or trade marketing platforms is a plus Fluency in Bengali and Hindi; working knowledge of English