Job Title

Role: Activation Executive-Sports Products Location: Kolkata Industry: Sports Manufacturing Company CTC: 5 to 6 LPA Job Purpose: Drive on-ground activations in cricket academies, grounds, turfs and leagues. Convert leads into sales by convincing parents, players, coaches and organisers. Perform field testing and structured feedback reporting for products and ordering flow. Job Specification: • Experience: 1–3 years of experience in cricket coaching, cricket playing experience, including league participation. Additionally, experience in field sales—and activation activities - events, product demonstrations, and field marketing will be an added advantage. • Education: Graduate in Marketing, Sports Management, or relevant field. • Location Flexibility: Willingness to travel extensively within the assigned region. Key Responsibilities & Accountability: • Visit assigned cricket academies, grounds, turfs, leagues, schools, and colleges to drive on- ground presence and brand visibility. • Plan and execute activation activities such as demo days, trial sessions, sampling, and promotional stalls. • Conduct product demonstrations and communicate key benefits in a simple and convincing manner. • Coordinate with organizers and coaches for permissions, scheduling, and seamless on- ground setup. • Generate leads from parents, players, coaches, team captains, tournament organizers, and turf/ground owners. • Build long-term relationships and strong referral networks within the cricket ecosystem. • Maintain an active contact database and follow-up pipeline to drive conversions. • Convert leads into sales by explaining product safety, quality, durability, and performance benefits, especially to parents. • Recommend suitable products based on age, skill level, and playing format (tennis ball or leather ball), and handle price objections through value-based comparisons. • Close sales through on-the-spot bookings via the Sportsal app, WhatsApp follow-ups, calls, and repeat visits. • Upsell and cross-sell relevant items such as kits, shoes, jerseys, protective gear, balls, and accessories. • Leverage cricket playing or coaching experience to suggest role-specific products for batters, bowlers, and all-rounders, building credibility during activations. • Conduct product testing in real field conditions and collect structured feedback from players, coaches, and parents. • Identify and report product or app-related issues with clear details, supporting evidence, and priority levels. • Submit daily reports covering visits, leads, conversions, revenue, feedback, and key market insights including competitor activity and pricing trends. Functional Competencies: • Activation Planning & Execution • Lead Generation & Pipeline Management • Customer Need Analysis • Field Sales Operation • Market Intelligence & Feedback Analysis • Strong communication (Local language + English) • Basic Excel/Google Sheets