Key Responsibilities: • Design and execute integrated banner Ad & Content Promotion campaigns aligned with business objectives • Develop campaign calendars, messaging frameworks, and targeting strategies • Collaborate with stakeholders (medical, sales, content, tech) to ensure alignment • Manage end-to-end deployment across channels (email, webinars, banners, push notifications, social media) • Coordinate with design and content teams for asset development • Ensure timely delivery and adherence to campaign timelines • Track campaign KPIs (open rates, CTR, conversions, engagement rates) • Analyze performance data and generate actionable insights • Conduct A/B testing and continuous optimization • Act as the primary point of contact for internal teams and external clients • Present campaign performance reports and recommendations • Prepare campaign performance dashboards and reports • Review campaign report and delivery. Key Requirements: • Bachelor’s degree in marketing, Business Administration, Life Sciences, or related field • 3–6 years of experience in campaign management / digital marketing • Experience in healthcare/pharma marketing is a strong advantage • Strong understanding of digital marketing channels and tools • Data-driven mindset with proficiency in analytics and reporting • Excellent project management and multitasking skills • Strong communication and stakeholder management abilities • Familiarity with CRM tools, marketing automation platforms, and campaign tracking systems.
Job Title
Senior Executive-Digital Marketing