Job Title

ITC Infotech is looking for Trade Marketing Consultant - CPG RESPONSIBILITIES: Strategy: Engage with global customers to understand & assess business problems areas in Trade Marketing & distribution space for Consumer Product Goods companies (e.g., Foods & Beverage, Tobacco, Personal care etc.) Provide expert advice and insights on Trade Marketing & Distribution best practices. Evaluate existing processes and recommend improvements including areas of retail planning , distribution management , category development , trade channel management , route-to-market , last-mile delivery , trade promotion management & optimisation etc., Understanding Data Analytics and AI needs for business decision making for Trade Marketing business objectives. Technology Solutioning: Support implementation and adoption of digital transformation solutions across organizational entities and ensure alignment with business strategy and plans. Employ transformative technologies like IoT/ Data/ Advanced Analytics/ Predictive Analytics/ Gen AI/Agentic AI/ AR & VR. Define, Design and drive specifications, and SOPs for transformative technologies with relevant inputs from cross functional teams. Engage with leading software product providers and analysts to keep abreast of industry trends. Capability building and GTM: Build New Capabilities in the space in areas like: (a) Retail media networks ; (b) Direct-to-store and data driven distribution ; (c) Merchandising planning & management ; (d) Trade promotion management & optimization ; (e) Revenue growth management ; Plan and execute GTM’s for new capabilities and offerings Qualifications & Competencies: MBA with 10 to 15 years of CPG trade marketing & distribution experience in a consulting or industry role. Degree in supply chain management, Analytics, Logistics, or a related field is preferred. Extensive experience in trade marketing & distribution in CPG firms, with a proven track record. In-depth knowledge of trade marketing & distribution principles, practices, and technologies. Strong subject matter expertise in“Strategy - Planning – Execution” functional cycle in Trade Marketing function. Knowledge of multi tier distribution and omni channel customer strategies needed. Experience blend of business management and in consulting firms. Demonstrated experience as a business manager in CPG industry desirable. Strong Client facing skills and should have worked rigorously with Global customers Experience leading digital enablement teams for Trade Marketing & Distribution. Ability to interpret business objectives and digital strategy to proactively identify issues and opportunities. Familiarity with applicable Standards. Understand technology fundamentals, including architectures, data modelling & development lifecycle. Strong analytical, interpersonal skills, & ability to do Market Research in the space. Proven collaboration ability across multiple teams, geographies and service lines Interested candidates can reach out at