Job Function Summary This role is designed as a growth architect for the business, and the incumbent will be responsible for identifying, creating, and scaling new business opportunities across OEMs, EPCs & utilities, and identifying opportunities in after‑sales services within the energy and power ecosystem. The role requires a professional who can read markets, identify unmet customer needs, and translate those needs into commercially viable products, solutions, and service offerings, working deeply with customers and internal cross‑functional teams (R&D, engineering, operations, supply chain, and finance). The objective is to expand geographical footprint, unlock new revenue streams, shape future-ready products, and build sustainable, long-term B2B businesses, not just close transactions. Job Responsibilities Market & Geographic Expansion Strategy Identify and prioritize new geographies, regions, and energy clusters based on power infrastructure development, utility investments, renewable integration, grid modernization, and industrial growth. Conduct market gap analysis within targeted regions to identify opportunities across OEMs, EPCs, Utilities, and Industrial Customers . Define market entry and expansion strategies , including route-to-market models (direct, EPC-led, OEM partnerships, utility empanelment, channel/service partners). Track regional policy, regulatory, and energy transition trends influencing demand. Customer-Centric Opportunity Identification Engage deeply with OEMs, EPCs, and utility customers to understand explicit and latent/unmet needs , operational challenges, lifecycle gaps, and future demand. Translate customer problems into new business opportunities , product concepts, system solutions, or service models. Act as the voice of the customer internally , ensuring real market needs drive product and solution development—not assumptions. Product Conceptualization & Co ‑Creation (with R&D & Engineering) Work closely with R&D, engineering, and operations to: Translate customer requirements into technical specifications and solution architectures Develop customized or platform-based products aligned with market demand Support validation, pilot programs, and field trials with customers Help define product positioning, value propositions, and commercial viability & Ensure solutions are not only technically sound but scalable, cost-competitive, and market-relevant . New Business & Service Model Development Identify and develop new revenue streams beyond core product sales: After‑sales service models AMC / lifecycle service contracts Retrofit, upgrade, and modernization solutions Spare parts, refurbishments, and long-term service agreements Design commercial service offerings aligned with customer asset lifecycle and utility/EPC operating models & Build business cases for launching new verticals, product lines, or service businesses . Industry Trend & Energy Ecosystem Intelligence Track and analyse industry trends in: Power & energy transition Grid modernization Renewable integration Utility capex cycles EPC execution models OEM sourcing strategies Convert macro and industry trends into actionable growth strategies . Continuously benchmark competitors, substitute technologies, and emerging players. Strategic Account & Ecosystem Development Develop and manage strategic relationships across: OEM decision-makers EPC project management & design teams Utility technical, commercial, and procurement stakeholders Enable cross‑selling, upselling, and long‑term partnerships rather than project-based selling. Collaborate internally with sales, operations, and finance to ensure execution excellence post ‑order . Commercial Strategy, Pricing & Forecasting Develop regional pricing strategies considering: Market maturity Competitive landscape Cost-to-serve Customer buying behaviour Build revenue forecasts, opportunity pipelines, and business projections for new markets, products, and services along with ensuring proposals and business cases meet margin, ROI, and long-term growth objectives . Cross-Functional Leadership & Execution Act as a bridge between customers and internal teams , ensuring clarity, alignment, and speed. Lead cross-functional discussions involving R&D, quality, operations, procurement, and finance for new initiatives. Drive initiatives from idea → validation → launch → scale , ensuring accountability and outcomes. Mergers & Acquisitions (M&A) Identify and evaluate M&A opportunities across the energy and power value chain, including OEMs, EPCs, utilities, grid infrastructure, renewables, and energy services Assess strategic fit of acquisition targets with respect to technology platforms, product portfolios, regulatory alignment, customer segments, and geographic presence Analyse synergy potential covering revenue expansion, access to new markets, capability augmentation, and operational efficiencies Support commercial and strategic due diligence with a focus on market attractiveness, competitive dynamics, project pipeline strength, and scalability Contribute to post‑merger integration planning to ensure seamless alignment of operations, customers, and growth strategy Qualification & Experience Bachelor’s degree in engineering (Electrical / Mechanical / Power preferred) MBA or equivalent in Marketing / Strategy / Business (preferred) 8–12+ years of B2B business development / strategic sales / market development Mandatory experience in OEM/EPC & Utilities/ Power, Energy, Electrical or Industrial sectors Proven exposure to product-based B2B businesses (not pure trading or retail) Experience working closely with engineering/R&D teams on solution development Track record of building new businesses or markets from scratch is highly desirable Skills & Competencies Strong understanding of energy & power industry dynamics Ability to identify market gaps and unmet customer needs Strategic thinking with hands-on execution capability Commercial acumen – pricing, forecasting, margin thinking Excellent stakeholder management (customers + internal teams) Ability to convert ambiguity into structured growth plan Role success Parameters New geographies successfully penetrated OEM/EPC/Utility segments expanded with sustainable revenue New products or service offerings launched based on real customer needs Strong customer relationships translating into repeat and long-term business Clear contribution to topline growth and business diversification How to apply send an email on
Job Title
Business Development Associate