Job Title

We are looking for a results-driven PPC Specialist to manage and optimize paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram). The ideal candidate will be responsible for driving high-quality traffic, increasing conversions, and maximizing ROI through strategic campaign planning and performance optimization. Key Responsibilities  Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads platforms with a focus on performance and ROI Develop and implement full-funnel campaign strategies across Search, Display, Shopping, Performance Max, and paid social Own campaign performance metrics including ROAS, CPA, and revenue growth Continuously scale high-performing campaigns while maintaining efficiency Conduct in-depth keyword research, audience segmentation, and competitor analysis Manage budget allocation, bidding strategies, and campaign structure for optimal performance Design and execute A/B tests across creatives, audiences, and landing pages Implement and monitor conversion tracking using Google Tag Manager, Meta Pixel, and analytics tools Analyze campaign data to generate actionable insights and performance improvements Collaborate with design and content teams to improve ad creatives and landing page effectiveness Stay updated with platform changes, automation features, and emerging PPC trends  Required Skills  Strong hands-on experience managing Google Ads campaigns (Search, Display, Performance Max, Demand Gen, Shopping) Proven experience managing and optimizing lead generation campaigns across Google Ads and Meta Ads Strong experience with Meta Ads (Facebook & Instagram), including audience targeting and scaling strategies Solid understanding of conversion tracking, attribution, and analytics tools (Google Tag Manager, Meta Pixel, Google Analytics) Strong analytical skills with the ability to interpret data and optimize campaigns for performance Experience with keyword research, audience segmentation, and competitor analysis Ability to manage and optimize campaigns based on KPIs such as CTR, CPC, CPA, and ROAS Preferred Qualifications  5 years of experience in PPC / performance marketing Experience scaling campaigns and improving ROAS in competitive markets Understanding of landing page optimization and conversion rate optimization (CRO) Experience with feed-based campaigns (Shopping / Performance Max) is a plus