Job Title

Company Description Brand Affair is a dynamic digital marketing and branding firm composed of innovative professionals passionate about creating and cultivating brands. Specializing in social media marketing, branding, website development, SEO & SEM, content marketing, and design, the company focuses on delivering fresh and creative solutions. Role Description This is a full-time, on-site role for a Social Media Marketing Specialist, based in Kolkata. The role involves developing and executing social media strategies to enhance brand presence across platforms. Responsibilities include strategising & ideating engaging social media content, managing social media accounts, analysing performance metrics, and collaborating with teams to align marketing goals. Qualifications Proficiency in Social Media Marketing and Social Media Content Creation Hands-on experience in Digital Marketing and general Marketing strategies Strong Communication skills for collaboration and content development Ability to analyze social media performance metrics and apply data-driven improvements Knowledge of current social media trends and best practices Experience with graphic design tools and analytics platforms is a plus Bachelor’s degree in Marketing, Communication, or a related field preferred