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Job Title: Senior Product Analyst – Notifications, Email & Retention Department: Product / Growth Experience Required: Minimum 3 Years Location: Gurgaon About the Role We are looking for a Senior Product Analyst to drive data-led decision making across our Notifications, Email, and Retention initiatives . This role will partner closely with Product Managers, Growth, Marketing, and Engineering teams to analyze user behavior, optimize engagement channels, and improve customer retention across the ecommerce lifecycle. The ideal candidate combines strong analytical skills, deep SQL expertise, business understanding, and an AI-first mindset to unlock insights and scale personalization across customer communication channels. Key Responsibilities Own analytics for customer engagement channels including Push Notifications, Email, and lifecycle communications. Analyze user behavior across the ecommerce funnel to identify opportunities to improve retention, repeat purchases, and engagement . Build and maintain SQL-based data models, dashboards, and reports to track key product and retention metrics. Design and analyze A/B tests and experiments for notifications, email campaigns, and personalization strategies. Partner with Product Managers to define success metrics and evaluate feature performance . Develop insights on user cohorts, segmentation, and lifecycle behavior to improve CRM and engagement strategies. Work with marketing and growth teams to optimize campaign targeting, frequency, and messaging effectiveness . Leverage AI tools and AI-first thinking to automate analysis, generate insights faster, and improve personalization strategies. Present insights and recommendations to stakeholders and influence product roadmap decisions. Required Skills SQL (Advanced): Strong ability to query large datasets and build analytical models. Excel / Google Sheets: Advanced data manipulation, analysis, and reporting. AI-First Thinking: Experience using AI tools for data exploration, analysis automation, and productivity. Strong understanding of product analytics, experimentation, and user lifecycle metrics . Experience with cohort analysis, funnel analysis, and retention metrics . Strong communication skills with the ability to translate data insights into business recommendations . Preferred Skills Experience with product analytics tools (Amplitude, Mixpanel, GA4, etc.). Experience working with CRM platforms or marketing automation tools . Familiarity with Python or data visualization tools (Tableau, Power BI, Looker, etc.). Experience in ecommerce or marketplace businesses . Key Metrics You Will Impact Customer Retention Rate Repeat Purchase Rate Notification / Email CTR & Conversion User Engagement & Lifecycle Activation Why Join Us Opportunity to work on high-impact growth and retention problems in a fast-scaling ecommerce platform. Collaborate with product, growth, and marketing teams to drive measurable business outcomes. Build AI-enabled analytics capabilities that power smarter product decisions. Reporting To: Product / Growth Leadership Employment Type: Full-Time