Job Title

Position:Performance Marketing Executive Experience Required:Minimum 1 year of hands-on experience in performance marketing / digital advertising Job Type:Full-Time | On-Site Location:Dehradun, Uttarakhand About the Role:Digi Aansh is seeking a highly motivated and ROI-driven Performance Marketing Executive to join our team in Dehradun. The ideal candidate should have practical experience in running paid campaigns, generating leads/sales, optimising ad spend, and scaling digital growth for brands. Candidates with additional knowledge of SEO and e-commerce marketplace operations will be preferred. Key Responsibilities:Paid Advertising Management:Plan, execute, and optimise campaigns across: Meta Ads (Facebook & Instagram) Google Ads (Search, Display, Shopping, YouTube) Amazon Advertising Other paid channels as required Monitor budgets and improve ROAS Conduct audience testing, ad copy testing, and campaign scaling Strategy & Growth:Build lead generation and sales funnels Customer acquisition and retention planning Performance optimisation for D2C and e-commerce brands Landing page and conversion optimisation Analytics & Reporting:Track and report: ROAS CPC CTR CAC Conversion Rate Use: Google Analytics Meta Business Suite Google Tag Manager Search Console SEO & E-commerce (Preferred):Basic to intermediate SEO understanding Knowledge of: Amazon Seller Central Shopify Flipkart Etsy Marketplace performance metrics Assist in organic growth strategies alongside paid efforts Team Coordination:Work with content, design, and sales teams Coordinate campaign creatives and promotional launches Required Skills:Minimum 1 year of experience in performance marketing Expertise in Meta Ads & Google Ads Strong understanding of ad metrics and optimisation Knowledge of tracking pixels and conversion events Excellent reporting and analytical skills Strong communication skills On-site availability in Dehradun Preferred Skills:SEO knowledge E-commerce marketplace understanding Amazon/Shopify/Flipkart exposure Google Ads / Meta certifications Conversion Rate Optimisation understanding Candidate Profile:Performance-focused Data-driven Growth-oriented Proactive Detail-oriented Team player Salary:Competitive, based on experience and expertise Why Join:Opportunity to work with fast-growing brands Hands-on exposure to e-commerce scaling Career growth in digital marketing and performance strategy Dynamic work environment in Dehradun Apply now if you are passionate about digital growth, paid media, and scaling businesses through performance marketing.