Job Title

We are seeking a highly skilled Digital Marketing Lead with proven expertise in SEO, SEM, and website strategy, leveraging AI-powered tools to drive measurable growth. The ideal candidate will have hands-on experience in paid campaigns, website optimization, and data-driven decision-making, with a strong focus on improving visibility, conversions, and ROI. About the Role: This role is essential to improving our search visibility across both traditional and AI-powered search platforms, creating high-quality content that drives traffic, optimizing paid campaigns for better ROI, and attracting qualified leads through inbound strategies. Responsibilities: Website Strategy & Optimization Plan and execute web-based marketing strategies aligned to drive more traffic to our website and impact on our online business presence. Collaborate with design, dev, and UX teams to optimize the site for performance, SEO, and conversions. Guide structure, content hierarchy, and technical aspects to improve organic visibility. Research products, services and current strategies to identify new opportunities. SEO & Content Marketing Research target keywords, competitor gaps, and content opportunities using AI tools. Collaborate with content creators to produce high-performing, AI-optimized content. Ensure consistent updates to content based on SERP changes and algorithm updates. Content writing & optimization skills for SEO, including E-E-A-T & SERP features (Rich snippets, People Also Ask, etc.). Paid Campaigns & Performance Analytics Plan, launch, and manage paid campaigns (Google, Bing, Performance Max, Remarketing ads, etc.). Monitor and analyze performance metrics (CTR, CPL, ROAS) and generate actionable insights. Optimize campaigns for lead generation and conversion through audience segmentation and ad testing. Assists with budget preparation for campaigns. Digital Brand Presence & Innovation Expand digital footprint via influencer outreach, partnerships, backlinks, and guest content. Explore and pilot new digital formats (AI chatbots, interactive content, etc.). AI & Automation-Driven Marketing Use automation tools to streamline repetitive tasks (e.g. link building, keyword ranking, competitor traffic analysis, website audit, etc.). Leverage AI for content ideation, target E-E-A-T feature like PAA, Rich Snippets, AI Mode, etc. Collaboration & Leadership Collaborate with cross-functional teams (Development, Design, Content, Sales teams) to align messaging and goals. Manage digital budgets, forecasts, and ROI analysis. Build strong client relationships through consulting. Required Skills: SEO SEM Content Writer LLMO GEO AEO Inbound Marketing