Job Title

About Position: We are looking for an Advanced Salesforce Marketing Cloud Development Lead to architect, build, and optimize complex multi-channel automation, personalization, and integration solutions. This is a hand son technical leadership role involving solution engineering, dev standards, code reviews, platform integration, performance tuning, and governance.Role: SF Marketing Cloud Dev LeadLocation: All Persistent LocationsExperience: 8 to 12 yearsJob Type: Full Time EmploymentWhat You'll Do: You will lead a team of SFMC developers/engineers and collaborate with architects, product managers, data teams, and marketing stakeholders to deliver high-performing journeys, automations, personalization experiences, and data-driven campaigns across email, SMS, push notifications, and real-time triggers.Technical Architecture Solution Design: Lead end-to-end technical design for SFMC implementations across: Journey Builder, Automation Studio, Email Studio, Mobile Connect Mobile Push Cloud Pages Marketing Cloud Personalization (Interaction Studio) Datorama / Marketing Cloud Intelligence Drive Contact model, send classification, subscriber architecture, and attribute group modeling.Design event-driven and real-time personalization solutions using: Entry EventsJourney APIEvent Notification ServicesData Cloud triggersDevelopment Engineering Leadership: Lead hands on SFMC development: Advanced AMPscript, SSJS, Server-Side API integrations.Complex SQL for segmentation, transformations, and automations CloudPage appscustom preference centersCustom-triggered emails via REST/SOAP APIsBuild reusable libraries, utilities, and coding frameworks for SFMC.Conduct detailed code reviews, enforce quality standards, ensure Git-based version control.Integration Data Engineering Architect integrations between SFMC and: Sales/Service CloudData Cloud (CDP)Enterprise Data Warehouse / Snowflake / BigQuery / DatabricksMuleSoft / middlewareLoyalty / commerce / mobile apps Define ETL/ELT pipelines, contact ingestion patterns, send log data models, and feed data flows for scalability and cost efficiency.Expertise You'll Bring: Lead end-to-end technical design for SFMC implementationsLead hands on SFMC developmentConduct detailed code reviewsDevelopment Engineering LeadershipBenefits:Competitive salary and benefits packageCulture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certificationsOpportunity to work with cutting-edge technologiesEmployee engagement initiatives such as project parties, flexible work hours, and Long Service awardsAnnual health check-upsInsurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parentsValues-Driven, People-Centric & Inclusive Work Environment:Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.We support hybrid work and flexible hours to fit diverse lifestyles.Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employmentLet's unleash your full potential at Persistent - /careers/"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind./"