Job Title

Role SummaryThe Brand Manager will be responsible for driving Helios India’s brand growth and marketing performance across digital and partner channels. The role involves end-to-end execution of campaigns, content, ecommerce excellence, CRM communication, and strategic planning, while managing a small in-house creative team and coordinating with cross-functional stakeholders.Key Responsibility Areas1) Brand Strategy & Execution● Develop brand positioning, communication frameworks, and value propositions● Plan integrated marketing strategies aligned with business objectives● Ensure brand governance and identity consistency across all platforms● Conduct ongoing market research to identify trends and opportunities2) Content Creation for Ads & Platforms● Own the complete content pipeline for website ads and paid campaigns● Brief and guide internal designers for performance creatives● Oversee creation of:○ Ad creatives○ UGC videos○ Product demonstration videos○ Social media content● Review and approve all scripts and creatives produced in-house and by agencies3) Influencer Management Oversight● Plan influencer collaborations and partnerships● Track agency and content creator deliverables● Evaluate and approve influencer content before publishing● Maintain performance checks on influencer campaigns4) Website & App Merchandising● Manage monthly refresh of:○ Homepage banners○ Collection banners○ Announcement bars● Optimize product pages for better conversions● Work with app/website vendors for improvements and fixes5) Marketplaces (Amazon and Others)● Drive marketplace listing upgrades and launches● Own A+ content creation and image refresh cycles● Conduct bi-weekly and monthly reviews with Amazon agencies● Convert performance insights into actionable optimizations6) Quick Commerce Partner Coordination● Coordinate with Quick Commerce partners for:○ Monthly sales planning○ New product launches○ Campaign credits and agreements● Manage follow-ups with partner brand managers● Track and coordinate:○ Dispatch performance○ Listing hygiene○ Secondary sales metrics● Lead internal monthly reviews (spend + sales + MoM performance)7) Budget Ownership & Paid Campaigns● Own marketing budgets across platforms● Forecast spends and expected outcomes● Manage ROI of paid campaigns● Track channel performance vs targets8) CRM & Customer Retention● Plan weekly/monthly communication through email, WhatsApp, SMS, and app pushes● Oversee automation tools (chatbots, AI calls, segmentation)● Drive abandoned cart recovery improvements● Create audience sets and segmentation strategies9) Performance Reporting & Leadership Reviews● Prepare monthly presentations for all platforms● Present performance to Director / Founders● Review insights and define next month action plans● Monitor agency outputs and internal team content10) Team Leadership● Manage and mentor graphic designer and content creator● Oversee delegation, timelines, and output quality● Approve all internal and external content assets11) Cross-Functional Coordination● Work closely with:○ E-commerce team for campaign execution○ Accounts team for invoices and approvals○ Operations team for marketplace dispatches and hygieneKPIs / Success Metrics● Brand awareness and engagement growth● Website and marketplace conversion uplift● Paid campaign ROI● Quick commerce partner sales contribution● CRM revenue impact● On-time delivery of content and campaigns● Effective leadership reportingQualifications & Skills Required● Bachelor’s degree in Marketing / Business / Communications● 3–8 years experience in brand or ecommerce marketing● Strong communication and people management skills● Creative judgement for reviewing scripts and visuals● Analytical mindset with CRM segmentation knowledge● Budget management experience● Market research capability