Job Title

Experience : 1 year minimum Location: Hybrid (Flexible) Salary: ₹30,000 – ₹40,000/month depending on skillsKey Responsibilities1. Content Planning & Strategy Create weekly & monthly social media content calendars Plan content across formats: Reels Carousels Static posts Stories Ensure content aligns with: Brand messaging Audience interests Current trends 2. Creator Collaboration Work closely with in-house creators / influencers Guide them on: Content ideas Hooks Delivery style Turn rough ideas into structured content briefs 3. Content Ideation Brainstorm viral and engaging content ideas regularly Stay updated with: Trends Formats Competitor content Identify what type of content is working in the niche 4. Content Briefing & Execution Create clear briefs for: Video editors Designers Ensure content is: On-brand High quality Delivered on time 5. Platform Management Oversee posting across platforms (primarily Instagram) Maintain consistency in: Posting schedule Visual identity Tone of communication 6. Performance Tracking (Basic) Track basic metrics like: Views Engagement Saves & shares Identify: What’s working What needs improvement Scope of Work (Day-to-Day) Plan and update weekly content calendar Write captions, hooks, and content outlines Coordinate with: Creators Editors Designers Review and approve content before publishing Suggest new content ideas daily Track and improve content performance Requirements 1–1.5 years experience in: Social media content / strategy Strong understanding of: Instagram Reels & content trends Ability to: Generate content ideas consistently Think creatively and quickly Basic understanding of: What makes content engaging (hooks, storytelling) Bonus (Good to Have) Experience working with creators or influencers Understanding of: Viral content formats Short-form storytelling Experience in health, coaching, or personal brands What We’re Looking For Someone who: Thinks beyond generic content Understands audience psychology Can spot trends early Strong ownership and execution mindset