Job Title

Role summary We’re looking for a Content Marketing Executive who can write sharp copy, run content production end to end and manage online reputation and community management. You’ll work closely with design, video, performance marketing and admissions to make sure the right content goes out on time and the right conversations happen every day. 1) Copywriting Write captions, ad copies, landing page sections, emailers, WhatsApp messages, scripts and event invites Maintain a consistent brand voice across channels and formats, across institutions Build a swipe file of best performing hooks, CTAs and objections 2) Content and production management Own the content calendar across Instagram, LinkedIn, YouTube and other channels as required Create clear briefs for designers and video editors with hooks, structure, references and deadlines Coordinate shoots, testimonials and student stories with internal teams and vendors Keep asset storage organised: naming, versions, final files, approvals Final call on proof reading of all institutional communication. 3) ORM and community management Manage comments, DMs, review replies and key queries across channels with fast turnaround Handle negative comments and reviews calmly, without arguing, and escalate when needed Maintain response templates and FAQs while keeping replies personalised Share weekly insights: common objections, confusion points, content requests and sentiment shifts Skills and experience 3 years+ in content marketing, social content or comms Strong writing skills with an eye for clarity and punch Comfortable coordinating production with multiple stakeholders Good judgement for public replies and sensitive situations Familiarity with Instagram and LinkedIn content formats and basic analytics Agency Experience a must.