Job Title

Growth Marketing Specialist - Inbound, Demand Gen & Paid MediaCompany: Litlabs Location: Remote Type: Full-time Experience: 2–4 years preferred Compensation: ₹3–7 LPA, based on experience, skill level, and quality of past work. About Litlabs Litlabs is an early-stage growth marketing agency based in Bangalore, working with startups and B2B companies in the US. We help companies build scalable growth engines across paid media, inbound marketing, SEO, content, landing pages, automation, and demand generation. We’re looking for a Growth Marketing Specialist who is a strong marketing generalist with deep execution ability across inbound marketing, paid ads, content, SEO, landing pages, CRO, and analytics. This is not a narrow “ads manager” role. We’re looking for someone who understands how marketing systems work end-to-end — from strategy and positioning to campaign execution, creative direction, reporting, and optimization. Role OverviewAs a Growth Marketing Specialist at Litlabs, you’ll work across paid media, inbound marketing, demand generation, landing pages, SEO, email marketing, and analytics. You should be comfortable working with tech companies, especially startups, SaaS, AI, and B2B businesses. You’ll work closely with our marketing and design teams to create campaigns, content, creatives, landing pages, and reports that drive measurable results. The ideal candidate is a sharp generalist with strong fundamentals in paid ads, inbound marketing, demand generation, copywriting, analytics, and marketing automation.What You’ll Do Plan and execute inbound marketing campaigns for B2B and tech companies Build and manage Meta Ads and Google Ads campaigns , especially for B2B lead generation Work on demand generation , MQL generation, funnel strategy, and campaign optimization Create and optimize landing pages for conversion Work closely with the design team to create strong ad creatives, landing page sections, and campaign assets Write and improve copy for ads, landing pages, LinkedIn posts, emails, and campaign messaging Support SEO strategy, including keyword research, content planning, on-page SEO, and AEO/GEO optimization Build and manage email marketing campaigns, nurture flows, and lead-generation sequences Use AI and automation tools to improve campaign execution, content production, workflows, and reporting Track campaign performance using analytics tools and create clear reports for internal and client-facing use Understand positioning, messaging, GTM strategy, customer journeys, and marketing funnels Collaborate with internal teams to turn insights into campaigns that generate qualified leads You Should Be Strong AtPaid Media Meta Ads and Google Ads B2B lead generation campaigns Campaign setup, testing, optimization, and reporting Ad copywriting and creative direction Understanding CPL, CAC, CTR, CVR, MQLs, and funnel performance Inbound & Demand Generation Inbound marketing strategy Demand generation campaigns MQL generation and lead nurturing Content-led growth LinkedIn and social media content strategy Understanding customer journeys and buying intent SEO, AEO & Content SEO fundamentals and content SEO Keyword research and content planning On-page SEO AEO/GEO and AI-search optimization basics Writing and editing content for organic growth Building content calendars and working with content teams Copywriting Writing strong ad copy Landing page copy LinkedIn content Email marketing copy Campaign messaging Using AI tools to improve speed, quality, and output Landing Pages & CRO Landing page structure Conversion rate optimization A/B testing mindset Understanding above-the-fold messaging, CTAs, form optimization, and trust-building sections Working with designers to build pages that convert Analytics & Reporting Campaign reporting Funnel analysis Google Analytics / GA4 basics Google Search Console basics Ad platform analytics Ability to turn data into actionable insights Tools You Should Know Must-have or strongly preferred: Meta Ads Manager Google Ads Google Analytics / GA4 Google Search Console Google Sheets AI tools for marketing, copywriting, and automation GHL / GoHighLevel Basic marketing automation tools Landing page tools or CMS platforms Good to have: HubSpot Webflow / WordPress Looker Studio SEMrush / Ahrefs Notion / ClickUp Zapier / Make Figma familiarity Who We’re Looking For You’re a strong fit if you: Have worked with tech, SaaS, AI, B2B, or digital-first companies Understand both strategy and execution Can run paid campaigns but also understand messaging, creative, landing pages, and funnel quality Are comfortable working with designers, copywriters, and marketing teams Can think from first principles and not just follow platform recommendations Are comfortable using AI tools to move faster and improve output Understand how demand generation, inbound marketing, and paid media connect Can create clear reports and explain what is working, what is not, and what to do next Have strong ownership and can manage multiple growth initiatives at once Must-Have Requirements 2–4 years of marketing experience preferred Strong understanding of inbound marketing and demand generation Hands-on experience with Meta Ads and Google Ads Experience with B2B lead generation campaigns Good understanding of SEO, content, landing pages, CRO, and analytics Strong copywriting ability Experience working with design teams to create marketing creatives Familiarity with AI tools and marketing automation Ability to work independently in a fast-paced, early-stage environment Nice to Have Experience with GHL / GoHighLevel Experience with SaaS or AI companies Experience building marketing systems from scratch Experience managing content teams or freelancers Experience with GTM strategy, positioning, and product marketing Experience creating LinkedIn-led growth campaigns Experience building dashboards or client-facing reports This Role Is Not For You If You are only a social media manager You are only an SEO writer You are only a paid ads operator with no understanding of copy, landing pages, or funnel strategy You need detailed instructions for every task You are not comfortable with performance numbers, reporting, and accountability You have never worked on B2B lead generation or tech/startup marketing You are not comfortable using AI tools and automation in your workflow How to Apply Apply with: Your resume or LinkedIn profile 2–3 examples of campaigns, landing pages, content, ads, or marketing projects you’ve worked on A short note on the most successful growth campaign you’ve worked on and what made it work Applications with real examples of work will be prioritized.