Job Title

Performance Marketing SpecialistCompany : SMEC Automation Pvt Ltd Location : Kochi Sector : Oil & Gas | Marine | Heavy IndustriesOwn end-to-end B2B performance marketing—drive qualified leads, optimize funnels, and scale campaigns across global markets with clear ROI accountability.Core Responsibilities Plan, execute, and optimize campaigns on LinkedIn, Google (Search/Display/YouTube), and Meta Build and manage full-funnel B2B lead generation (landing pages, WhatsApp, email journeys) Set up and maintain GA4, GTM, conversion tracking, and attribution models Own budget allocation, CPL, ROAS, and lead quality Run A/B tests across creatives, audiences, and landing pages Improve conversion rates (CRO) through data-driven experimentation Align closely with sales to track lead quality and pipeline impact Create dashboards and reports that explain what worked, what didn’t, and whyKPIs You Will Be Measured On Qualified leads generated (not just form fills) Cost per Lead (CPL) & Cost per Qualified Lead (CPQL) Conversion rates across funnel stages Campaign ROAS and pipeline contribution Lead-to-opportunity conversion (with sales feedback) Tracking accuracy (no data gaps)Must-Have Skills 2–4 years in B2B performance marketing Hands-on expertise in: LinkedIn Ads (ABM, lead gen forms, website conversions) Google Ads (Search intent, keyword strategy, bidding) GA4 + Google Tag Manager (event tracking, debugging)Strong understanding of: Buyer intent & funnel strategy Attribution (multi-touch preferred) Landing page optimization & CRO Ability to translate data into decisions, not just reportsMindset We’re Looking For ROI-first thinking (not vanity metrics) High ownership—no hand-holding required Curious, analytical, and test-driven Comfortable with pressure and accountability Thinks in systems, not isolated campaignsPN : Preference will be given to candidates currently based in Kerala.