Role OverviewWe’re looking for adata-driven Performance Marketing Specialistwho can plan, execute, and scale paid campaigns across platforms like Google Ads and Meta Ads.This role is not just about running ads — it’s aboutdriving measurable business growth.Key ResponsibilitiesPlan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) Optimize campaigns forROI, CPL, and conversions Conduct keyword research, audience targeting, and A/B testing Manage budgets and scale winning campaigns Track performance using analytics tools (GA4, Tag Manager, etc.) Create and optimize landing page strategies with CRO mindset Generate weekly and monthly performance reportsKPIs You Will OwnCost per Lead (CPL) Cost per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate Click-Through Rate (CTR)Required SkillsStrong hands-on experience with Google Ads & Meta Ads Good understanding of conversion tracking (pixels, events) Analytical mindset with data-driven decision making Experience with A/B testing and campaign optimization Basic understanding of landing page optimization (CRO)⭐ Good to HaveExperience in lead generation campaigns Knowledge of tools like HubSpot, Zapier, or automation platforms Understanding of SEO & full-funnel marketing
Job Title
Performance Marketing Specialist