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About the job Location: Indore Role Type: Full-time, On-site (No remote, No Freelance, No Hybrid) Candidates must be able to clearly demonstrate real-world experience adapting SEO strategies for AI-driven search environments (e.g., SGE, zero-click, entity-based SEO). Company Description MAVIP architects go-to-market success for global brands - blending intelligence, imagination, and intent to transform brand ambition into market impact. As a multidisciplinary go-to-market organization, MAVIP brings together capabilities across Consulting, Creative, Media & PR, Research, Customer Outreach, Digital & Social, Technology, and Events. We partner with global brands to design and execute strategies that enhance visibility, acquire customers, and accelerate growth across markets. Role Description As a Senior SEO Executive, you will own the organic growth engine for client and internal properties — translating search intent into visibility, traffic, and measurable business outcomes. This role requires a modern understanding of search — where traditional SEO intersects with AI-driven discovery, answer engines, and evolving SERP behaviors. You will drive both foundational SEO and forward-looking strategies aligned to how users search today. Key Responsibilities - Own end-to-end SEO execution across client websites and MAVIP platforms - Conduct detailed SEO audits (technical, on-page, content, backlink profile) and translate insights into prioritized action plans - Build keyword and search intent strategies aligned to business outcomes, not just rankings - Optimize site architecture, crawlability, indexing, and Core Web Vitals in coordination with tech teams - Lead on-page optimization across landing pages, blogs, and conversion-focused assets - Work with content teams to build structured, SEO-led content ecosystems (topic clusters, pillar pages, entity mapping) - Track and improve performance using tools like Google Search Console, GA4, Ahrefs, SEMrush, etc. - Drive authority-building through high-quality backlinks and digital PR opportunities - Continuously adapt SEO strategy based on algorithm updates and SERP shifts - Align SEO efforts with broader GTM campaigns and demand generation initiatives What We Are Looking For - 3–6 years of hands-on SEO experience (agency or B2B/technology environment preferred) - Strong expertise in technical SEO (indexing, crawlability, site structure, schema, Core Web Vitals) - Clear understanding of AI-influenced search ecosystems (Google SGE, answer engines, zero-click searches, entity-based SEO) - Ability to optimize for both traditional rankings and AI-generated visibility - Experience with SEO and analytics tools (GSC, GA4, Ahrefs, SEMrush, Screaming Frog, etc.) - Strong collaboration skills across content, design, and development teams - Structured problem-solving approach with ability to prioritize high-impact actions - High ownership mindset with the ability to manage multiple projects independently What Success Looks Like - Consistent growth in high-intent organic traffic and keyword visibility within 3–6 months - Improved technical health and crawl efficiency across managed websites - Content ecosystems that rank, get discovered, and drive engagement beyond traditional SERPs - SEO strategies that adapt to and leverage AI-driven search experiences - Clear reporting that connects SEO performance to business outcomes (traffic, leads, pipeline influence) Why Join MAVIP - Work on global B2B technology brands across multiple markets - Exposure to full-stack GTM — beyond siloed SEO execution - High ownership role with direct impact on growth outcomes - Opportunity to build modern SEO capabilities aligned with the future of search - Fast-paced, outcome-driven environment with strong learning curve