Job Title

Head Marketing & Donor Engagement Associate Dharamsala Animal Rescue (DAR) | Dharamshala, Himachal Pradesh, India | Full-Time Dharamsala Animal Rescue (DAR) is seeking a compassionate and driven Head Marketing & Donor Engagement Associate to capture and share the stories that inspire action. Based at our shelter and clinic in Dharamsala, this role is key to documenting our impact on the ground, managing donor communication through our WhatsApp channel, and collaborating with our fundraising team and external marketing agency to elevate our mission globally. About the Role - ON SITE ONLY You'll lead two equally critical functions at DAR -- content and donor engagement. On the content side, you'll source powerful stories, shoot footage and stills of all dogs and team members in the shelter, on rescues, at community events, education programs, and more. On the donor side, you'll start/manage/ grow a DAR WhatsApp donor channel, keeping our community of supporters informed, inspired, and connected to the work happening on the ground every day. You must be very comfortable with dogs, camera friendly both behind and in front of the lens, and equally comfortable crafting a heartfelt donor update as you are capturing a rescue in the field. You also must have management experience. You will be managing a minimum of one person. Key Responsibilities Content & Storytelling - Manage and coordinate all content gathering -- photos, videos, and stories from DAR's shelter, clinic, rescue operations, and community outreach. - Supervise, support, and provide feedback to the Social Media and Marketing Assistant. - Liaise with our external Social Media agency and fundraising team, ensuring they receive timely, organized content aligned with DAR's goals. - Maintain a structured archive of media assets for internal and external use. - Ensure all content is culturally appropriate, emotionally compelling, and in DAR's voice. - Attend community programs and events to capture stories and document our humane education efforts. WhatsApp Donor Channel & Fundraising - Own and manage DAR's WhatsApp donor channel as a primary communication tool for donor engagement and retention. - Create and send regular updates including rescue stories, animal recoveries, campaign milestones, and behind-the-scenes content to keep donors informed and emotionally connected. - Respond to donor messages in a timely, warm, and professional manner that reflects DAR's values. - Collaborate with the fundraising team to align WhatsApp content with active campaigns, appeals, and giving moments. - Track engagement and report on channel growth, open rates, and donor responses to help refine our communication strategy. - You Are: - A compelling storyteller with a strong visual eye and deep empathy for animals and people. - Highly organized, self-motivated, and able to manage multiple priorities with efficiency. - A natural communicator who can connect with donors across cultures and time zones with warmth and professionalism. - A respectful and inclusive team leader, capable of mentoring others. - Professional and composed when working with vulnerable communities, animals in distress, and local partners. - Experienced working in multicultural environments, with an understanding of rural and urban Indian contexts. - Required Qualifications - 3+ years of experience in digital marketing, communications, donor relations, or content production. - Proven experience managing people or projects. - Photography and video capture experience (basic editing skills a plus). - Fluency in both English and Hindi -- verbal and written. - Strong proficiency with WhatsApp, social platforms, content organization tools, and Google Workspace. - Must have own phone with ample storage for capturing photos, videos, and managing WhatsApp communications. - Nice to Have - Experience with donor or CRM systems (e.g., Bloomerang, Salesforce, HubSpot) - Basic understanding of campaign tracking and performance metrics - Experience working with international teams or agencies - Ability to create structured content workflows and asset libraries Additional Success Traits - Strong written communication skills for global audiences - Highly reliable in asynchronous, cross-time-zone collaboration - Comfortable balancing on-the-ground realities with global/cultural storytelling expectations - Resourceful and proactive in fast-moving, low-structure environments Why This Role Matters Every image you take, every story you collect, and every message you send to a donor has the power to save lives -- by inspiring giving, educating communities, and shifting public perception. This isn't just a marketing job; it's a chance to be a voice for those who cannot speak for themselves. Industry: Non-profit Organizations Employment Type: Full-time About Dharamsala Animal Rescue Dharamsala Animal Rescue is dedicated to ending the human/street dog conflict in Dharamsala, India by creating a humane and sustainable environment for animals, benefiting both the animals and the community. Our programs include spay/neuter, rabies vaccination, rescue and adoption, street animal feeding, and community education on rabies safety and compassion. Salary Range 35,000 to 50,000 per month