Job Title

Company DescriptionA Y & J Solicitors is a UK-based law firm dedicated to simplifying and streamlining complex immigration processes for individuals and businesses with trust, care, and exceptional service. Recognised in The Legal 500 among the UK’s best law firms and widely featured in leading media outlets, our firm has earned over 1,200 client reviews across Google and Trustpilot. We specialise in personal and business immigration, supporting employers, founders, and professionals navigating the UK immigration system. Our focus is on building long-term authority and trust in a high-stakes, high-consideration space. Role Description We are looking for a Senior AEO/GEO Specialist to build sustained, defensible visibility for A Y & J Solicitors across AI-driven search platforms. Your mission is to ensure AY&J is consistently discovered, cited, and recommended across platforms like ChatGPT, Google AI Overviews, Perplexity, and similar answer engines. This is not traditional SEO. This is about owning how our content is structured, attributed, and surfaced in AI-generated answers. We prioritise citation, authority, and consistency over rankings alone. The goal is to position A Y & J Solicitors as a default source for UK business and personal immigration queries in AI search. What You Will Deliver:This is a deliverable-based role, not task-based execution. Clear AEO/GEO roadmap aligned to business priorities  Measurable increase in AI citations and share-of-voice  Improved visibility across AI-generated answers for priority queries  Structured content framework designed for LLM discoverability  Ongoing optimisation of entity authority and attribution signals  You will be responsible for: Identifying high-value queries asked across AI platforms  Structuring and refining content for citation by LLMs  Improving entity strength and trust signals across the web  Implementing and auditing schema and technical foundations  Tracking and reporting AI visibility, citations, and impact on leads  A short monthly performance snapshot covering: AI visibility and citation trends  Key improvements made  Impact on traffic and/or lead quality   Skills Required (Essential): Demonstrable experience in AEO/GEO or AI-driven search visibility  Strong technical SEO foundations (schema, crawl behaviour, indexing)  Clear understanding of how LLMs retrieve, rank, and cite information  Experience adapting to recent search behaviour changes, including traffic shifts  Strong strategic thinking, ability to connect visibility with business outcomes  Ability to assess why content will or will not be cited   (Nice to have): Experience in legal, compliance, or other regulated sectors  Digital PR or authority-building experience  Structured data implementation (schema/JSON-LD)  Experience building entity strength across platforms  Data-led content or insight-driven campaigns  How We Work:Deliverable-based ownership (not micromanaged tasks)  You define the strategy and approach  We value clarity, accountability, and measurable outcomes  Fast decision-making, minimal bureaucracy  Long-term opportunity to build and lead this function   To Apply: Ensure you have read the full job description carefully  Share your CV  Include a short note (max 1 page) on one project where you improved AI visibility, citations, or search performance, what you did and what changed