Job Title

Product Manager- Hybrid RiceDivision : Marketing and DevelopmentLocation : HyderabadDesignation : Product Manager (Hybrid Rice)Experience : 5 to 10 yrs. experience in sales and marketing in a reputed MNC/ Indian Seed Company or Agri Input Sector, experience in channel development, institutional sales, and business development of seeds/Agri-inputsRole:Coordination between Cross Functional teams to achieve target volume, Value and Gross Margins for respective crop.Preparing mid-term and long-term Business plan with help of Business Head.End to end planning of seeds availabilityBudget preparation Zone wise, region wise ASP preparation for respective cropSpear heading all the marketing initiatives for respective cropMarket mapping, segmentation, designing of marketing campaigns, defining product positioning strategy and PLCEducational qualifications: B.Sc. Ag, M.Sc. Ag from a reputed instituteMBA Marketing will be preferred from a reputed institute will be added advantageKey skills:Self-motivationStrong data analysis and strategic thinkingGood market acumenGood communication, amicableKey responsibilities: Coordinating cross functional team: Working as an integrator with the concern departments and driving-Production planning: Helping team in scheduling production in a way to make the products available as per the business requirementProduct Evaluation and Development: Market mapping, segmentation, giving a directional input about why, how, where, against which product trials need to be conductedResearch and development: GAP analysisBuilding mid-term and long-term Business Strategy2.1 Conducting brain storming sessions with senior leadership team, taking their alignment in building a mid-term and long-term Business StrategyEnsuring End to End availability of the seeds as per business plan3.1 Reviewing FS readiness before the season3.2 Ensuring timely designing, clearance and availability of the Packing Material3.3 Timely review of the Carry Forward Stocks, Fresh Seed Arrival and designing optimum utilisation processing lines3.4 Real time availability and dispatches status sharing with the sales teamSpear heading all the marketing initiatives4.1 Designing complete marketing strategy for the products4.2 Designing Digital and Social Media Campaigns to reach Channel/ Farmers in more effective ways4.3 Campaign management and spend analysis for optimising the marketing mix5.Budget Tracking5.1 Budget Review: Monthly review of Sales vs Budget numbers and the expenses vs allocated budget, for timely intervention5.5 Driving volumes along with the Gross Margin and Profit and Loss account for FCDeveloping product strategy (PLC) based on the merit of the product6. Go to Market Strategy6.1 Guiding team to develop one pager Activity and Demand Generation document with time lines for needful adherence, reviews and follow ups6.2 Designing product campaigns, marketing mix, Digital campaigns and social media for promoting products6.3 Training and Enablement- Building a process of Training Calendar for needful training (Agronomical, Product related)6.4Developing process of checking and reviewing and adhering to the Subeej Kisan Strategy7. Market Acumen/ IntelligenceCollecting market wisdom (i.e., Market Size, Segment, Competitive landscape, Our presence, GAP analysis)Developing Product Positioning strategy in alignment with all the stake holdersDip Stick surveys for better understanding of the product standing in the market and further developing Value based pricing