Job Title

Social Media Lead, GrapeRemote | Apply to Grape is where shopping meets styling. We're an app where real women curate and discover outfits, and where shopping decisions get easier because you see how things are styled, not just listed. Before we were an app, we were an Instagram community, and that dialogue is still the soul of how we show up on social.We're hiring someone to own Grape's social media end to end (primarily Instagram). You'll work directly with Niveditha (trends & content head) with a dotted line to Neetha (marketing lead, 10+ years at HUL).What you'll doOwn the Instagram calendar across POV, styling utility, product, community, and launchesConceptualise and produce reels, carousels and statics that feel like Grape, warm, real, never genericBring alive our core series like Closet Remix, Her Grape Story, and moreDrive the weekly theme engine with the trends teamWrite copy that makes people save, not scrollRun stories as a two-way conversation, not a billboardSpotlight curators and community consistentlyUse AI tools (Claude, GPT, Gemini) fluently, built workflows, not just dabblingWho you are2–5 years running social for a brand, creator, or publication. Bonus if consumer, fashion, or DTC.A portfolio of work you've personally shipped, reels, carousels, seriesSharp instincts for what real women actually want help withStrong writing. Non-negotiable.Self-starter who can take a brief and run, and knows when to askCare for community over vanity metricsThe assignment (required to be shortlisted)Download the Grape app from the App Store or Play StoreGo to the home screen, find the Discover & shop trends section, pick any theme that excites youSpend time on our Instagram @heygrapetown to get our voiceCreate a reel, carousel, set of statics, or combination that brings the theme alive on three levels: outfit discovery, demystification of the trend, and shoppingTreat it like a real launch, not a mockupSend your submission, CV, and a short note on why you'd be a great fit to .