Job Title

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance. We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution. About The Role We're looking for a Content Marketing Technologist to build and operate the systems that power our B2B content engine — both human and AI-based. You'll design AI pipelines, automate workflows, coordinate with partners, and ship multi-format content at a pace that conventional processes can't match. Goal Accelerate content-driven pipeline by building and operating systems that produce high-volume, high-relevance content. Own the full stack — from ideation infrastructure to production automation to performance feedback loops. What Success Looks Like Pipeline Contribution — Understands how content fits into the broader pipeline target. Can articulate which content types, topics, and distribution channels influence pipeline, and prioritizes work accordingly Experimentation & Learning — Demonstrates ability to hypothesize, test, and learn consistently. Can fully own a number of isolated experiments each month Editorial Quality — Maintains a quality bar where published content complies with internal styleguide and requires minimal revision from editorial leadership Content System Maturity — Progressively automates content production until to minimize human intervention and reduce the volume of repeatable work Content Systems Maintenance — Keeps content workflows documented, operational, and current. Proactively updates systems when new technology emerges Key Responsibilities Content Systems (Tech) — Build and maintain multi-modal AI content pipelines (based on product by Anthropic, OpenAI, Google, and more) Content Systems (Human) — Optimize and maintain human processes: interview frameworks, editorial handoffs, SME extraction methods, feedback loops Content Production — Create, edit, and ship content across formats, working with AI drafts, human editing passes, and structured review cycles Source Development — Conduct customer interviews for case studies, coordinate with partners on co-branded content and webinars, extract insights from internal SMEs Analytics & Attribution — Work in GA4, GSC, and internal MTA attribution dashboards to measure content performance. Trace content touchpoints to pipeline and revenue Sales Enablement — Produce, maintain, and update demand generation and sales assets. Battlecards, one-pagers, objection handlers. Velocity over polish Requirements — Non-Negotiable Exceptional command of English (native or C1/C2 proficiency) Has produced clean B2B prose with measurable pipeline impact Has built automations with agentic tooling (Claude Code, Cursor, Opal, etc.) Can read and lightly edit HTML, CSS, and navigate Webflow CMS Demonstrates learning velocity over credential depth Proficient in GA4, Google Search Console, and content analytics tooling Can design and run content experiments, then articulate results in business terms (pipeline influenced, conversion lift, SQL contribution) Strong interviewer — can lead a customer call, extract the story, and turn it into usable content Working experience with multi-modal AI: text-to-image, text-to-video, image-to-video, text-to-speech generation tools (e.g., Midjourney, Runway, ElevenLabs, Kling, Flux) Requirements — Preferred Background in technical product roles or engineering Experience with single and multi-touch attribution models Familiarity with semantic search, embeddings, or content graph concepts Has written technical documentation or developer-facing content Experience coordinating webinars or co-marketing initiatives with partners Can produce end-to-end multi-format content (video snippets, audiograms, visual assets) without external dependencies What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Extremely fun & open startup environment Professional development reimbursement Powered by JazzHR OY9CuCNx6L