Job Title

Hi there! We are South and our client is looking for a Creative Director !Note To ApplicantsEligibility: This position is open to candidates residing in Latin America.Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.Note: If you're hired for this role, you may be asked to update your LinkedIn profile :)About The Company Our client is a California-based cannabis company dedicated to cultivating exceptional experiences through premium flower, innovative products, and a strong commitment to community.The company is an iconic, self-funded legacy brand that introduced California’s first 100% Liquid Live Resin cartridge to the market in 2017. It focuses on producing consistent, natural, and true full-spectrum oil products that consumers can trust.Operating in a highly competitive and regulated market, the company prioritizes product quality, brand authenticity, and strong relationships with retailers and consumers.Role Overview Our client is seeking a Creative Director to lead and own the brand’s visual and creative output across all touchpoints, including packaging, retail, and trade marketing, digital content, video, events, and internal assets.This role will define and evolve the brand’s creative direction while building scalable systems that enable fast, high-quality creative production. The Creative Director will work cross-functionally with Sales, Trade Marketing, Product, Compliance, and Operations to ensure the brand remains visually consistent, compliant with regulations, and creatively differentiated in the market.The ideal candidate is both a strategic brand thinker and a hands‑on creative leader who can balance high creative standards with the operational speed required in a fast‑moving consumer brand.Responsibilities Brand Direction & Creative LeadershipOwn and evolve the brand’s visual identity, including design language, typography, color systems, and storytelling styleTranslate business and marketing objectives into creative strategies that strengthen brand equity and drive revenueEstablish and maintain clear creative standards across all channels and brand assetsEnsure visual consistency across packaging, retail materials, campaigns, digital platforms, and internal resourcesCampaigns & Product LaunchesConcept and lead integrated creative campaigns for product launches, promotions, collaborations, and seasonal initiativesDevelop campaign frameworks including messaging, visual concepts, and supporting asset ecosystemsEnsure campaign assets can be effectively adapted across channels such as retail, email, social media, and field marketingPackaging & Regulated DesignLead the development of packaging systems, including SKU differentiation and premium visual cuesEnsure all packaging complies with regulatory requirements, including warnings, required information, and marketing limitationsManage print‑ready production processes, including dielines, proofing, vendor coordination, and color accuracyContent & ProductionOversee creative direction for photography, video, motion design, and digital contentDirect or produce product visuals, lifestyle content, and educational retail materialsDevelop repeatable systems for capturing and repurposing content across marketing channelsRetail, Sales & Trade Marketing SupportCreate sales enablement materials such as sell sheets, product menus, budtender education assets, demo kits, and retail signageDevelop retailer marketing toolkits for new accounts and key promotional programsPartner closely with the Sales team to create assets that support product placement and increase sales velocityTeam, Vendors & WorkflowManage designers, contractors, agencies, and creative vendors while maintaining quality and timelinesDetermine when creative work should be executed internally versus outsourcedBuild efficient workflows through strong creative briefs, structured feedback cycles, and clear approval checkpointsWhat Success Looks Like (First 90 Days)Establish and document brand creative standards including visual identity, typography, color usage, photography style, and layout rulesBuild a scalable creative production system including briefs, templates, file naming/versioning standards, and approval workflowsDeliver a quarterly campaign calendar with clear creative concepts and asset requirementsRefresh or standardize key brand assets including packaging systems, sell sheets, retailer toolkits, and digital templatesImplement quality assurance processes for compliance-sensitive packaging and regulated marketing materialsKey DeliverablesBrand guidelines and template libraries (print and digital)Packaging systems with print-ready production filesMonthly or quarterly campaign creative concepts and asset mapsPhoto and video style guides with production playbooksRetail and trade marketing toolkit (sell sheets, signage, training collateral)Internal creative intake and prioritization systemWho You AreA strategic creative leader with strong brand instincts and design tasteA systems thinker who builds scalable processes rather than one-off creative workHighly organized and able to manage multiple creative initiatives simultaneouslyA collaborative partner who works effectively with Sales, Operations, and Compliance teamsA clear communicator who provides decisive feedback while maintaining brand standardsRequirements7+ years of experience in brand design or creative leadership rolesStrong portfolio demonstrating work across brand identity, packaging, campaigns, and digital contentExpert-level proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)Strong working knowledge of FigmaSolid production knowledge including prepress, print proofing, dielines, and vendor specificationsAbility to balance high creative quality with speed and production volumeNice to HaveExperience working in regulated industries such as cannabis, alcohol, supplements, or nicotineFamiliarity with motion or 3D tools such as After Effects, Premiere, Blender, or Cinema 4DExperience directing photo and video shootsKPIs / Performance MetricsOn-time delivery and creative asset throughputCreative quality based on internal stakeholder feedback and retailer responsePackaging accuracy and low reprint/error ratesCampaign performance contribution (retailer adoption, engagement, and sales velocity)Adoption of templates and creative systems to reduce ad-hoc design workCompensation & Work SetupLocation: Remote (LATAM preferred)Industry: Cannabis / Consumer BrandCompensation: $3,000 – $5,500 USD per monthReports to: CEO or Head of Marketing#J-18808-Ljbffr