Job Title

We’re hiring a Marketing Specialist to support and grow marketing efforts in the Mexico market. This is a newly created role designed to strengthen local execution and expand market presence, working closely with regional and global teams. This position blends hands-on execution with increasing strategic involvement—ideal for someone who wants to move beyond coordination and contribute to market growth and sales enablement. Work Setup - Initially on-site during onboarding - Transition to a hybrid model (2–3 days in office) based on a mutually agreed schedule - Strong preference for regular in-person collaboration, with flexibility in approach What You’ll Do - Execute integrated marketing campaigns across digital, email, and social channels - Manage and update website content (product pages, landing pages, copy) using a CMS platform (BigCommerce) - Coordinate localization and translation of content (English ↔ Spanish) to ensure cultural relevance - Adapt global marketing materials for the Mexico market - Partner with sales and regional leadership to support lead generation and sales enablement - Track and report on campaign performance and engagement metrics - Support trade shows and events, including logistics and materials preparation - Collaborate with external vendors (designers, developers, agencies) to deliver projects on time - Maintain organized marketing assets and ensure version control Team & Collaboration - Work closely with regional leadership and global marketing stakeholders - Collaborate with a local marketing generalist supporting social media and events - Partner with external creative and web development agencies - Contribute to a growing marketing function with increasing strategic input What You Bring - Bachelor’s degree in Marketing, Communications, Digital Media, or related field - 2–4 years of experience in a marketing or digital coordination role - Bilingual proficiency in Spanish and English (written and spoken) - Experience managing website content within a CMS (no coding required) - Strong attention to detail and organizational skills - Ability to manage multiple priorities and meet deadlines - Effective communicator comfortable working with cross-functional and international teams Technical Skills - Experience with CMS platforms (e.g., BigCommerce, WordPress, or similar) - Familiarity with email marketing tools (Mailchimp, HubSpot, or similar) - Social media platforms and scheduling tools - Canva and/or Adobe Creative Suite - Microsoft Office 365 - Basic understanding of analytics tools (e.g., Google Analytics) - CRM experience (Salesforce or similar) is a plus Nice to Have - Experience in B2B marketing - Exposure to healthcare, medical devices, or regulated industries - Experience working in Mexico or Latin America markets - Familiarity with ecommerce or performance marketing Why Join? - Be part of a growing international organization expanding its presence in Mexico - Opportunity to shape a new role with real impact on local market growth - Blend of hands-on execution and strategic collaboration - Work in a flexible, cross-functional, and globally connected environment