Overview of the position:Develop and execute multi-channel marketing strategies in the automotive industry. This role focuses on SEO, SEM, social media, email marketing, and automation to drive lead generation and brand growth.Typical tasks:Develop and implement digital marketing strategies aligned with business goals.Manage and optimize paid advertising across platforms like Google Ads and Facebook Ads Manager.Analyze campaign performance using Google Analytics, Google Tag Manager, and CRM tools (Salesforce, HubSpot).Monitor key metrics (traffic, conversions, ROI), and adjust strategies accordingly.Collaborate with internal teams to ensure brand consistency and effective cross-channel communication.Stay updated on digital trends, competitor strategies, and new technologies to enhance marketing efforts.Qualifications:Bachelor’s degree in marketing, Communication, or a related field.8+ years of experience in digital marketing, preferably in the automotive industry.Strong expertise in SEO, SEM, social media advertising, and email marketing.Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and CRM tools (Salesforce, HubSpot).Excellent communication and presentation skills, with analytical thinking and problem-solving abilities.Results-driven mindset, focused on lead generation, sales growth, and ROI optimization.Ability to manage multiple projects, work collaboratively with internal and external teams, and adapt to new technologies.
Job Title
Digital Marketing Manager