Job Title

Senior Digital Marketing Specialist About the Role: We are seeking a highly skilled Senior Digital Marketing Specialist to join our team. The successful candidate will be responsible for designing, implementing, and optimizing digital marketing campaigns to strengthen our presence in B2B and B2C markets. The ideal candidate will have a strong background in digital marketing, with experience in planning, executing, and optimizing campaigns across multiple platforms, including Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads. You will work closely with our team to develop and execute strategic plans that drive business growth and improve brand positioning. Your responsibilities will include: Planning and executing digital marketing campaigns across multiple channels Developing persuasive copy and collaborating with graphic designers to create performance-focused content Setting up and integrating ad accounts and portfolio structures for campaigns Monitoring, analyzing, and presenting detailed KPIs and results reports to internal stakeholders Staying up-to-date with industry trends and market developments You will also be required to research markets and target audiences to adapt messages and strategies, propose data-driven improvements, and continuously optimize active campaigns. Key Skills and Qualifications: At least 2 years of verifiable experience in digital marketing for B2B and B2C markets Basic knowledge of graphic design principles and ability to collaborate with designers Ability to analyze data, interpret metrics, and present results Experience managing social networks with commercial focus Intermediate-advanced English language skills Benefits: Competitive base salary Full law benefits Punctuality and attendance bonus Excellence bonus Private minor medical insurance