Job Title

Senior Commercial Manager – Experiential Marketing & Live Events At ROMA 212 Creative House , we’ve spent over 15 years designing & producing unforgettable experiences: music festivals, large-scale events, impactful brand activations, and corporate experiences that truly stand out. We are part of Apodaca Group , a company with more than 45 years leading the live entertainment industry in Mexico. We’re now looking for a Senior Commercial Manager to drive our growth in the exciting world of Experiential Marketing . Your mission You will lead ROMA 212’s commercial strategy: driving new business opportunities, strengthening key client relationships, and leading a high-performance team to achieve (and exceed) our commercial goals. Design and execute our commercial strategy in line with business priorities. Lead prospecting, qualification and development of new B2B clients. Run key client meetings, understand their needs and turn briefs into real opportunities. Oversee the development of commercial proposals, pitches and high-impact presentations. Negotiate and close deals, ensuring profitability and healthy margins. Grow and nurture strategic accounts, identifying upsell and cross-sell opportunities. Monitor commercial KPIs (pipeline, conversion, revenue, retention, profitability) and report to the CEO. Lead, coach and develop the commercial team, raising the bar on performance and client service. What we’re looking for 8+ years of experience in business development and consultative B2B sales , ideally within creative agencies, live events, experiential marketing or entertainment . Solid experience leading commercial teams and sales strategies. Proven track record managing key corporate accounts and high-level negotiations. Strong command of commercial tools and CRM platforms. Advanced English , comfortable working with international clients and projects. A profile that brings: Strategic leadership and a strong results-driven mindset. Excellent negotiation and relationship-building skills. Analytical ability to understand numbers, margins and profitability. Passion for live experiences, creativity and high-impact projects. What ROMA 212 offers A key strategic role in a leading experiential marketing and live events agency. High-impact projects with global brands, companies and event promoters that shape culture and conversation. A creative, dynamic and challenging environment where your strategic vision truly matters. Ready for your next big challenge? If you have proven experience in creative/event agencies and the ambition to lead high-impact projects, we’d love to meet you . Apply via LinkedIn or send your CV to ( ), using the subject line: Senior Commercial Manager – ROMA 212 .