About the roleWe are seeking aLifecycle Marketing Contractorto support day-to-day execution acrossemail and SMSchannels, working closely with asenior lifecycle strategistwho provides high-level direction and testing strategy.This role is execution-focused and designed for someone who canindependently translate strategy into high-quality lifecycle workwith minimal hand-holding. It is not an entry-level position; the ideal candidate has enough strategic context to understandwhyprograms are being built, while owning execution, coordination, and quality control.Time Commitment & Capacity Expectations15–20 hours per week(approximately3–4 hours per day ) Requiresconsistent, reliable availability— not sporadic or ad hoc support Ability to maintainsteady weekly output Opportunity forexpanded scope over timebased on performance and business needsIdeal BackgroundExperience3–6 yearsof experience in Lifecycle / CRM / Email & SMS marketing Strong preference for: Agency or in-house experience supportingDTC / eCommerce brands CPG experienceis a plus Experience working withhigh-growth, retention- and subscription-driven brands Familiarity with common DTC lifecycle levers: AOV, LTV, segmentation, post-purchase flows, bundles, promotions Experience executing against strategy developed by asenior lifecycle leadTools & PlatformsRequiredDeep hands-on experience with Klaviyo(non-negotiable) Experience with SMS platforms such asAttentive or similar Comfortable Working AcrossCampaigns Core flows: Welcome Post-purchase Abandonment Sale- and promo-related updates Lead capture pop-ups (e.g.,Alia )Bonus (Not Required)Familiarity with retention tools such as: LiveRecover, Repeat, Instant AI, Black Crow, Stay AI, or similar platforms Requirements Core Skill SetThis role sits in themiddle of the lifecycle org chart— not junior, not director-level.Must-Have SkillsStrong understanding ofemail & SMS lifecycle strategy(not just implementation) Confident segmentation and targeting logic End-to-end campaign execution: Briefing and project-managing creative Building in Klaviyo QA and scheduling Light optimization (send times, CTAs, formatting) Flow updates and maintenance tied to: Promotions Launches Calendar changes Ability to interpret performance context Light data fluency (comfortable reading reports and identifying trends)Nice-to-HaveExperience withsubscription brands , including: First-to-second purchase Subscriber onboarding Churn prevention Winback and reactivation Prior agency experience working under a senior strategist Advanced segmentation and targeting logic Stronger analytical fluency: Interpreting trends Connecting lifecycle activity to business outcomes (LTV, retention, churn)Working StyleSelf-directed executor who can take a brief andrun with it Comfortable operating in afast-moving, imperfect environment Strong project management instincts: Deadlines Dependencies QA Able to collaborateasynchronouslywith designers, copywriters, and strategists Comfortable owning day-to-day execution decisions without constant approvals
Job Title
53696603950- Lifecycle Marketing Specialist