Job Title

Why BirdmanBirdman is one of Latin America’s fastest-growing consumer brands — and themarket leader in plant-based performance nutrition and wellness in Mexico. We’ve built one of the most admired wellness brands in our home market throughinnovation, authenticity, and sustainability , and now we’re taking flight globally. Our vision is to become aglobal wellness leader , expanding into multiple countries. TheUnited Statesis our next and most ambitious challenge — the largest, most competitive, and opportunity-rich wellness market in the world. This next chapter is aboutbuilding a global wellness powerhouse rooted in purpose, performance, and cultural relevance. Role OverviewThis is aonce-in-a-lifetime opportunitytoown Birdman’s brand strategy and execution in the U.S.and tobuild a leading health & wellness brand from the ground up. AsU.S. Brand Marketing Manager , you will take full ownership ofbrand strategy, positioning, P&L, innovation, experiential marketing, PR, partnerships, and consumer insights —crafting how Birdman shows up across retail, digital, and culture. You’ll report directly to theU.S. Commercial & Marketing Director , with a dotted line to theMarketing Director in Mexicofor global brand alignment. You willleverage the strong foundation, creative resources, and capabilities from our HQ team in Mexico , while operating withfull autonomyto hireU.S.-based agencies and partnersor build asmall, high-performing local teamover time.The Ideal Candidate You are ahybrid marketer —a brand builder with cultural instinct and creative vision, combined with the rigor of a data- and performance-driven operator. You deeply understand theU.S. consumer and retail landscape , ideally from havinglived and worked in the market.You’ve built or scaled brands that have won across retail, social, and experiential channels. You thrive in high-growth, ambiguous environments—turning limited resources into world-class execution. You’re entrepreneurial, proactive, and solutions-oriented, with a bias for action and accountability. You canbalance big-picture strategy with hands-on execution , inspire agencies and partners to deliver at Birdman’s level of ambition, and bring afounder’s mindsetto building something new. Above all, you bringresilience, curiosity, and an unstoppable driveto make Birdman one of the next great global wellness brands—starting with the U.S. Key ResponsibilitiesBrand Strategy & Growth Define and own Birdman’sbrand strategy, positioning, and architecturefor the U.S., ensuring cultural relevance, differentiation, and global consistency. Managebrand P&L and budgets , balancing investment efficiency with ROI and growth targets. Lead theU.S. product innovation and go-to-market roadmap , adapting global launches and shaping future pipeline needs. Partner with HQ to ensure brand identity, messaging, and creative assets reflect Birdman’s global purpose while resonating locally. Marketing & Activation Leadexperiential marketing, PR, influencer, and co-branding partnershipsthat elevate awareness, engagement, and brand love. Identify and activatestrategic collaborationswith retailers and lifestyle/wellness brands that amplify reach and cultural relevance. Drivelocal campaign executionacross retail, social, and digital, partnering with Performance Marketing and Social teams to ensure a seamless brand-to-conversion flow. Build, brief, and manageU.S.-based agencies and partners , ensuring creative excellence and accountability to metrics. Insights & Performance Leverageconsumer and market insights(Nielsen, IRI, SPINS, Ipsos, brand tracking, digital analytics) to drive brand, pricing, and innovation decisions. Trackbrand performance KPIs(awareness, sell-out, equity, conversion, ROI) and present clear business readouts with learnings and next steps. Monitorcompetitive and cultural trendsto identify white spaces, category shifts, and innovation opportunities. Cross-Functional Leadership Collaborate closely withSales, Trade, Ecommerce, Performance Marketing, and HQto deliver an integrated growth strategy. Represent thevoice of the U.S. consumeracross the organization, influencing innovation, communication, and commercial priorities. Build and mentor asmall, high-performing U.S. brand/experiential teamover time.Requirements Must-Have RequirementsProven experiencedefining and executing brand strategyin the U.S., ideally with regional or global exposure. Experience in top-tier CPG, food & beverage, wellness, or lifestyle brands , bringing best practices and strategic discipline. Deep understanding of the U.S. consumer, retail, and cultural landscape , ideally from havinglived or worked in the U.S. for at least 1 year. Track record of measurable brand growth —awareness, share, equity, or revenue—and strong P&L management. Experience inproduct innovation and category expansionfrom strategy to launch. Strong experience leadingagencies, partnerships, and cross-functional teamsin dynamic, matrixed environments. Builder mindset:resourceful, proactive, and comfortable operating in ambiguity and limited-resource contexts. Data- and insight-driven decision-making , with fluency in market analytics (Nielsen, IRI, SPINS, Ipsos, etc.). Fluency in English (C1–C2)required;Spanishis a plus. Location:Ideally based inMexico(Guadalajara or CDMX preferred), withoccasional travel to the U.S.for market visits, activations, and partner management. Candidates based in theU.S.are also welcome, withperiodic travel to Guadalajara HQfor alignment with the leadership and creative teams. Nice-to-Have Requirements Experience leading or supportingbrands expanding from LATAM to the U.S.or vice versa. Background infast-paced, high-growth companieswhere ownership and adaptability are critical. Proven experience ininfluencer, social, and experiential marketingwithin wellness or lifestyle categories. Prior exposure toco-branding, retail collaborations, or partnership marketing. Benefits The Company:Birdman is on a roll! We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic! We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. Join us and let's create some plant-powered magic together!