Job Title

Company Multinational company. Mission Lead the end-to-end product strategy for LATAM by owning both Product Marketing Management and Product Portfolio Management, ensuring a differentiated value proposition, effective go-to-market execution, and a scalable, profitable portfolio aligned with regional and corporate strategy. This role is responsible for defining what solutions the region offers, why they win in the market, and how they are successfully launched, adopted, and monetized—acting as the bridge between market needs, product development, and commercial execution. Key Responsibilities Lead Product Marketing and Go-to-Market strategy across LATAM. Lead end-to-end go-to-market plans for new product launches, major releases, and portfolio expansions across LATAM. Define and own value propositions, positioning, and messaging by segment and use case. Train commercial teams and frontline leaders on positioning, competitive differentiation, and value selling. Drive successful product launches, major releases, and portfolio expansions. Enable and train Sales teams with clear narratives, playbooks, and value-selling tools. Own and manage the LATAM product and solutions portfolio aligned with business and profitability goals. Define target segments, ICPs, pricing, and packaging in partnership with Finance and Commercial teams. Monitor portfolio performance and recommend product evolution, investments, or rationalization. Partner with Product CoE and global teams to influence product roadmaps based on regional market insights and portfolio priorities. Ensure portfolio scalability, consistency, and clarity across countries and business units. Provide market and competitive insights to influence product roadmaps and GTM decisions. Continuously analyze market trends, customer buying behavior, and competitive dynamics. Orchestrate cross-functional collaboration across Product, Sales, Marketing, Finance, Operations, and IT to ensure launch readiness and execution excellence. Own launch success metrics and ensure consistent messaging and execution across LATAM Requirements Bachelor’s degree in Business, Marketing, Engineering, Economics, or a related field. 8–10 years of experience in Product Marketing, Product Management, Portfolio Management, or similar roles. Strong financial acumen with P&L responsibility. Proven experience leading Go-to-Market strategies and product launches in B2B environments. Experience managing regional or multi-country portfolios (LATAM). Strong expertise in Product Marketing, pricing, packaging, and portfolio lifecycle management. Background in SaaS, platforms, subscription-based, services, or recurring revenue models. Fluent in Spanish and English; Portuguese is a plus. Location Hybrid. México, or Colombia