As Sponsorship Sales Lead you will play an important role in implementing our clients objectives, addressing the clients business challenges, working in collaboration with colleagues in the Strategy & Planning, Creative, Digital disciplines, and the Integrated Production team to deliver the project on time, on budget and on brief.GPJ will look to the Sponsorship Sales Lead to work either independently on a project or be a key player on larger projects, under the guidance of the Executive Producer. You will champion your area of Integrated Production expertise within the business, providing excellent service to our clients, commercial success for GPJ and the continued growth and development of your competency across the agencys Integrated Production team.A key project for this role is Cisco Live, a large-scale annual conference and exhibition, where IT professionals can learn about the latest technologies, review best practices, and discuss industry trends. Cisco Live provides attendees the chance to network with industry professionals, enhance their skills, and take part in a variety of learning opportunities such as keynote speeches, technical sessions, hands-on labs, and workshops.The World of Solutions is the third party sponsor exhibition within Cisco Live. This exhibition takes up the largest hall at Cisco Live, and is a critical revenue driver for the project. With approximately 80 external sponsors each year, GPJ is responsible end to end for this area of the project.Key ResponsibilitiesOperational Delivery - GeneralTaking on overall accountability for all aspects of project delivery, including those directly managed by othersResponsible for the creation and ongoing management of project timelines and plans to ensure programmes are on track and in line with the overarching project planResponsible for proactively advising the client on all and any delivery and operational considerationsDeveloping and/or approving budgets, timelines and supplier contributions, in response to specific client and business needsAccountable for the quality of delivery within yours and your direct teams remit, including the provision of proactive operational expertise to the client / project lead as required.Operational Delivery - Sponsorship SalesPartner with Cisco Live client leads to produce an overarching sponsorship sales strategy, and to set sponsorship sales targets, with clear deliverables/metrics as to what these targets have been based onCreate sponsorship sales reporting process, format and template, to be agreed with the client and used throughout sponsorship processManage sponsorship sales team of 2, ensuring they are clear on their R&RsHold sales calls with individual sponsors, and manage all leads through the sales process to contractingHand over all confirmed sales to sponsorship fulfilment team, so that they have a clear outline of package inclusions per sponsorInput into all internal processes for wider World of Solutions management as needed - for example, floor planning, expo hall operational hoursOperate as a point of escalation for sponsors on site during live event and manage on site re-sale process and meetingsCreativeEnsure the project creative process is understood and successfully adhered to by all project team membersWork in close partnership with the Creative Directors and Strategists to ensure all work produced meets clients strategic objectivesWork with the Creative team to produce new ideas for sponsorship, based on current event customer journey and overall event objectivesLead key client and internal meetings to provide input / expertise related to production elements within yours and your teams remitMaintain ongoing cross-and inter-agency collaboration to ensure an aligned approach for meeting client objectivesTalent ManagementUnderstand and be able to communicate knowledge of the skill sets and abilities across the Integrated Production departmentSupport the Integrated Production Leadership Team with successfully casting the appropriate resource to the accounts and projectsDemonstrate leadership attributes, managing substantial teams across the business, supporting change, managing yours and your teams workload, instilling best practiceAbility to clearly communicate performance expectations to your direct reports and line managerAbility to nurture, grow and develop your direct reports and project teamDrive, support and champion Talent initiatives where agreed and necessaryClient RelationshipsWork in close partnership with the Executive Producers to ensure successful management and retention of key clients and projectsPartner with clients to provide strategic oversight and counsel on deliverables, managing client expectations accordinglyCollaborate with the Executive Producers on understanding and informing clients objectives, ensuring project outputs meet these objectives and deliver great results and unlock future opportunitiesArticulate, write and present a clear vision of project success, in order to gain the confidence of a client audience, providing guidance and counsel where relevantNew Business DevelopmentLead Integrated Production elements of the pitch process when requiredCreate GPJ PM and third party budgets as needed for client pitch submissionsAttend and present pitch presentations when requiredActively promote GPJ through best practiceUnderstand the vision and strategy of GPJ and spot opportunities to support commercial growthFinanceProduce sponsorship packages per level, with a clearly defined revenue margin agreed per packageWork with GPJ finance teams to ensure sponsorship revenue is processed correctly internally and reported to clientsWork in close collaboration with the Executive Producer on the ongoing management of project forecastingWork with the Executive Producer to identify commercial opportunities within your area of the businessAbout youYou demonstrate a calm and positive attitudeYou are curious to constantly question, innovate, be open to and identify new ways of workingYou inspire your team to learn, grow and be curiousYou provide healthy challenge to clients and colleagues in order to get to a more successful result/outcomeYou are adaptable and open to unexpected requests and ways of workingYou are always willing to help other people within the project, across departmentsYoure curious and eager to learn about the industry, clients business and tech solutionsYou are solutions focused and a creative problem solverYoure a challenger who is always looking to improve work rather than, weve always done it like this!You are persistence to follow up with stakeholders and clients but demonstrate empathy in understanding the agency and Executive Producers workloadYou are truly passionate about planning and delivering a best-in-class eventYou have the ability to adapt your working style and practices quickly to respond to different projects in terms of scale, content, complexityYour skills, background and experienceA minimum of 8 years experience in complex event project delivery, including managing and reconciling budgets of over 1 millionA track record in large scale exhibition sponsorship salesAn effective communicator who is honest, clear and constructive with your communicationsActive listening skills and can remain open-minded in all situationsAbility to lead and support courageous conversationsDecisive, with the ability to make several decisions at once, and quicklyPrevious line management experienceStrong understanding of financial softwareExperience of responding and delivering to clients with digital, social media or tech solutions
Job Title
Sponsorship Sales Lead - Experiential Marketing Agency