Job Title: Creative Lead Designer Location: Hybrid (Leeds) Type: Full-time Salary: Competitive, based on experience Reports to: Marketing & Managing Director About Smile White Smile White is a fast-growing, consumer-centric dental brand redefining the future of at-home oral care. Built by dentists, powered by innovation, and loved by customers, we combine premium products, professional care, and cutting-edge digital experiences to deliver smile confidence at scale. Were looking for a bold and visionary Creative Lead Designer to bring our brand to life across every touchpoint. This is a key role for a creative powerhouse with a strategic mindset, a strong aesthetic eye, and a track record of shaping brands people feel . What Youll Do Lead and shape visual direction across all brand and campaign assets from big-idea concepts to beautifully crafted executions. Design high-impact creative for META platforms (Facebook, Instagram), from performance ads to thumb-stopping video content. Own the development of brand assets across digital, social, packaging, e-commerce, email, and more . Collaborate with marketing, content, and product teams to create cohesive, conversion-driven designs with emotional resonance. Ensure brand consistency across all creative outputs while pushing the aesthetic forward. Brief, direct, and review external creatives, freelancers, or agencies as needed. Stay ahead of creative trends in B2C, beauty, wellness, and tech , and bring bold inspiration to the table. What Youll Bring 5 years of experience as a designer or creative lead, preferably within high-growth consumer brands. A strong portfolio that shows work for big brands, ideally with experience in beauty, wellness, lifestyle, or tech . Proven success creating high-performing content for META platforms (FB/IG) both static and video. Deep understanding of B2C marketing principles and performance-driven creative. Excellent knowledge of Adobe Creative Suite , Figma, and motion tools like After Effects or similar. A strategic thinker who can balance creative craft with commercial goals . An obsession with detail, a love for storytelling, and the ability to make ideas feel premium, modern, and human. Bonus if you have: Experience in DTC or subscription brands Video editing and animation skills Worked in a startup or fast-paced scale-up environment Why Smile White? Shape a brand that genuinely changes peoples lives Join a team of creators, challengers, and builders Hybrid working, generous holidays, and employee discounts Room to lead, grow, and own your creative vision How to Apply Please submit your portfolio and CV to claudia.armitagesmilewhite.co.uk. We want to see your best work especially anything META, B2C, or brand-defining.
Job Title
Creative Lead Designer