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About the Role: Reporting to : Account Director We are seeking a detail-oriented and collaborative Senior Account Executive to oversee and streamline the end-to-end process of evaluating, approving, and executing football-related partnership agreements for PepsiCo with rights holder UEFA, across both Men’s & Women’s football. This role ensures that the partnership aligns with brand guidelines, strategic goals and compliance policies across worldwide markets. Sitting under our Rights Consultancy division, you will be working specifically with the Lay’s and Gatorade brands. You will thrive if you are supportive and can lead on multiple areas of marketing and sponsorship activations including the management of rights holders, rights management and activation, digital activation and UEFA and talent approvals. You will also be supporting the ongoing management of Lay’s social impact programme Lays RePlay which focuses on the delivery of football for good programmes across the globe together with UEFA Foundation for Children and Common Goal. The successful candidate will be joining a creative and dynamic team and supporting on-going projects. Main day-to-day responsibilities will include, but not limited to: Manage Approval Workflow : Coordinate and oversee the internal review and approval process for UEFA & talent related endorsements. Management of partnership assets adhering to brand guidelines, including project management on end-to-end approvals. Cross-Functional Collaboration : Being a trusted advisor on UEFA & Brand guidelines including client toolkits to ensure campaigns are executed successfully. Liaise with brand leads, design, marketing, finance and executive teams to ensure proper vetting and alignment on creative opportunities. Document & Call Management:Maintain accurate records of approval status, timelines and generating monthly reports for key stakeholders. Manage regular stakeholder calls, taking meeting notes and action points to ensure projects stay on track. Stakeholder Communication:Serve as a main point of contact for key stakeholders during the approval process, providing updates and guidance on status, feedback, and next steps. Including Global & Local clients, UEFA & UEFA Foundation for Children, Common Goal and local NGO’s worldwide. Social Impact Management:Supporting Lays social impact program Lays RePlay. Working collaboratively with 11 countries to deliver on-going football for good programming with local NGO’s and Common Goal. Advocating for social impact changes such as community engagement, social & emotional development & gender equality. Additionally, helping to coordinate & oversee new pitch launches worldwide. Talent Management:Support Account Manager/Director with day-to-day admin for talent approvals. Desired Skills & Experiences Experience in marketing (partnership marketing desired). Strong understanding of sports industry dynamics and partnership structures. Excellent project management, organisational skills and proactivity in managing tight timescales. Exceptional communication abilities – verbal & written. Confident in liaising with multiple stakeholders. Proficiency with tools such as Excel & SharePoint. Desirable use of GMS/ AMS systems. Preferred experience working with or in a sports organization, agency or league. Preferred interest in football, with an ability to manage multiple concurrent projects in a fast-paced environment. Notable busy periods May-Jun with on-site roles & travel required to different countries.About the Agency: Culturally Connected, Seriously Effective. A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable - the key to unlocking effectiveness. Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement. Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes. We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat . Follow us@fuse_agencyVisit usonline .Find us onLinkedIn Be Your Best We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially atbeyourbest@ to let us know how we can support you. Diversity, Equity & Inclusion at OMG At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on