Job Title

Join our Mission to Lead the Future of Snacking. Make It With Pride. In this role you will partner with the local Northern Europe marketing teams (in charge of brand equity, base business, innovation & activation) to provide powerful, action-oriented recommendations. As the voice of the consumer, you will be an expert of your business, with a strong knowledge of the market and brands. How you will contribute You will: Understand the consumer landscape through analysis of the consumer 'shopper dynamics (i.e. purchasing panel analysis, U&A analysis), the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture, people and channel trends. Analyse and synthesise market trends, main brands performance and main competitors performance to find growth opportunities that help reach strategic plan ambitions Partner with the local marketing teams. Communicate clear and compelling recommendations for concrete growth activities by combining shopper, consumer & category knowledge Communicate learning and insight in a compelling way to drive action. Issue timely synthesis report with actionable recommendation for every piece of research. Work closely with the Shopper Insights team to leverage broad shopping knowledge beyond the category (such as missions, retail environment, and customer understanding) and to increase shopping intelligence among the business team. Manage research budget, maximising value and efficiency of research expenditures and ensuring compliance with Mondelēz procurement and accounting policies and procedures. Develop Agency Partner Relationships: Proactively build and maintain effective agency relationships, both research agency and creative agencies. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners. Develop solid business partnership relations with stakeholders in the country to positively influence strategies and decisions What you will bring A desire to drive your future and accelerate your career with experience and knowledge in: Knowledge of, and knowledge of how to apply different types of strategic research from U&A’s to market mapping/structure methods, segmentations, preferred Experience in using retail point of sale & panel data (Nielsen, IRI, Kantar etc.) Understanding of how to conduct competitive analysis and identify relative portfolio strengths and gaps Ability to create holistic view of brand performance Ability to synthesize data from different sources into a well-structured story with clear implications Know how to apply different methods understand people such as in-person and/or digital ethnography Familiar with Product Testing, Brand positioning, Communications development and Packaging research Able to conduct analysis of Ad Hoc & Continuous data sources (retail measurement, Brand Health Trackers and consumer 'shopper panels; assessment of data quality) Able to partner & collaborate well with marketing, sales and external agencies Strong leadership and influencing profile Education / Certifications:Bachelor’s degree (Social Science, Business Administration, Marketing preferred) Job specific requirements:Extensive working experience in insights or Marketing (preferably FMCG) Considerable experience within market research The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland . No Relocation support availableBusiness Unit SummaryAt Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels likeCadbury ,MilkaandAlpen Goldchocolates,Oreo ,belVita ,LUandTucbiscuits, andStimorolandDirolgums get safely into our customers hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job TypeTemporary (Fixed Term)Demand SpacesInsightsJob DescriptionJoin our Mission to Lead the Future of Snacking. Make It With Pride. In this role you will partner with the local Northern Europe marketing teams (in charge of brand equity, base business, innovation & activation) to provide powerful, action-oriented recommendations. As the voice of the consumer, you will be an expert of your business, with a strong knowledge of the market and brands. How you will contribute You will: Understand the consumer landscape through analysis of the consumer 'shopper dynamics (i.e. purchasing panel analysis, U&A analysis), the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture, people and channel trends. Analyse and synthesise market trends, main brands performance and main competitors performance to find growth opportunities that help reach strategic plan ambitions Partner with the local marketing teams. Communicate clear and compelling recommendations for concrete growth activities by combining shopper, consumer & category knowledge Communicate learning and insight in a compelling way to drive action. Issue timely synthesis report with actionable recommendation for every piece of research. Work closely with the Shopper Insights team to leverage broad shopping knowledge beyond the category (such as missions, retail environment, and customer understanding) and to increase shopping intelligence among the business team. Manage research budget, maximising value and efficiency of research expenditures and ensuring compliance with Mondelēz procurement and accounting policies and procedures. Develop Agency Partner Relationships: Proactively build and maintain effective agency relationships, both research agency and creative agencies. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners. Develop solid business partnership relations with stakeholders in the country to positively influence strategies and decisions What you will bring A desire to drive your future and accelerate your career with experience and knowledge in: Knowledge of, and knowledge of how to apply different types of strategic research from U&A’s to market mapping/structure methods, segmentations, preferred Experience in using retail point of sale & panel data (Nielsen, IRI, Kantar etc.) Understanding of how to conduct competitive analysis and identify relative portfolio strengths and gaps Ability to create holistic view of brand performance Ability to synthesize data from different sources into a well-structured story with clear implications Know how to apply different methods understand people such as in-person and/or digital ethnography Familiar with Product Testing, Brand positioning, Communications development and Packaging research Able to conduct analysis of Ad Hoc & Continuous data sources (retail measurement, Brand Health Trackers and consumer 'shopper panels; assessment of data quality) Able to partner & collaborate well with marketing, sales and external agencies Strong leadership and influencing profile Education / Certifications:Bachelor’s degree (Social Science, Business Administration, Marketing preferred) Job specific requirements:Extensive working experience in insights or Marketing (preferably FMCG) Considerable experience within market research Travel requirements:minimal The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland . No Relocation support availableBusiness Unit SummaryAt Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels likeCadbury ,MilkaandAlpen Goldchocolates,Oreo ,belVita ,LUandTucbiscuits, andStimorolandDirolgums get safely into our customers hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job TypeTemporary (Fixed Term)Demand SpacesInsights About the companyMondelez International, Inc., often stylized as Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago, Illinois.#J-18808-Ljbffr