Job Title

ABOUT US 25 years ago, we started as one of the UKs first specialist data science businesses. Today were one of the leading integrated marketing agencies outside London. A genuine Northern success story (that now has an office in Sydney). And one thats succeeded not by bolting data onto what we do, but by having it as our starting point.By plugging our creatives, strategists and media specialists into data-driven insight we help them get the most compelling ideas in front of the right audience. Which all adds up to outstanding results for our clients.Were powered by our people and the partnerships we have with our amazing clients and brands.We number over 250 creatives, developers, strategists, data scientists, media specialists and more across offices in Sheffield, Leeds, Sydney and Melbourne. A unique blend of talents collaborating as one to create powerful stories and compelling results for our clients. ROLE SNAPSHOT Were looking for an enthusiastic, creative, and results-driven marketer who is excited by digital content, to join Jaywings growing Organic Media team. Youll have experience writing content for search and relish the challenges it poses, and youll be adept at moving from one tone of voice to another. Pair this with a mind for data and strategy, and you might be just who were looking for!As an Organic Media Content Exec, youll work with your Content Manager to deliver effective client strategies, from ideation through to content production and reporting. Youll lead content writing for clients where we provide that service and work in tandem with client copywriting teams to ensure our recommendations reap brilliant results.Our ideal candidate will have a real passion for creativity and already has some experience in data-driven copywriting, from optimisation to user intent-matching. Youll be able to demonstrate excellent written skills, impeccable attention to detail and an awareness of how your work can impact, power and complement other Organic Media channels (like Social and Digital PR). Were looking for someone who will get under the skin of every account they work on, who understands the importance of brand messaging and brand mission, and can embody them in their approach to content analysis, strategy, and creation.In taking this role, you will constantly strive to deliver best-in-class content and help to evolve our approach as the search landscape changes. Youll want to grow your strategic knowledge and capabilities, and youll recognise your essential contribution to meeting team goals.This role would suit a person with 1-2 years experience in an agency position.WHAT YOUR DAY TO DAY WILL LOOK LIKELeading on copy deliverables for a number of clients, ensuring that our output is always timely and held to the highest standardCreating detailed briefs for in-house client copywriting teams and working closely with them to ensure successMonitoring KPIs to inform client discussions and learnings for the futureSupporting your Content Manager on weekly client calls, discussing ongoing deliverables, upcoming deliverables, and resultsSupporting your Content Manager on auditing and research to feed strategies, including but not limited to, keyword research, content auditing, landscape analysis and content gap analysisSupporting your Content Manager in building detailed content strategies for our current clientsWorking alongside Organic Social and Digital PR specialists to ensure cross-channel synergy and highlight opportunities for collaborationSupporting the team on sales opportunities where relevant, building insight and materials for pitch responsesStaying abreast of industry news and updates; taking a keen interest in training and being ahead of the curveREQUIREMENTSExcellent creative writing skills, adaptable to different industries, tones of voice and audience needsExperience copywriting for organic search optimisationGood communication skills; a willingness to collaborate across teams and with clientsA passion for learning and developmentAn appreciation for organic content in all its formsPreferable: some knowledge of, and some experience using, key organic search tools like Ahrefs, Semrush, Google Ads Keyword Planner and Google AnalyticsPreferable: experience contributing to organic search strategies