Job Title

Job Title:Have you got what it takes to succeed The following information should be read carefully by all candidates.Digital Marketing Manager (B2C)Salary:40,000 - 45,000 DOELocation:Denton (2-3 days on site)Hours:09:00am - 17:00pm (flexible start time, 37.5hr week)Job Responsibilities:Oversee the day-to-day operation of the website to ensure it is functional, secure, and optimised for speed, navigation, and ease of useContinuously improve the site layout, design, and accessibility to enhance customer experienceWork closely with developers and designers to implement changes that improve the site's performanceMonitor, optimise, and report on the performance of digital marketing campaigns including SEO, paid media and CRM communicationsProvide regular reports to senior management on campaign effectiveness, making recommendations for future strategy adjustmentsDevelop and manage CRM strategies to improve customer engagement, retention, and segmentationEnsure CRM campaigns are integrated with broader marketing efforts to maintain a cohesive and effective customer experience across all touchpointsWork closely with internal teams and external marketing agenciesOverseeing overall budget management and spends across the departmentKey Skills / Experience Required:Minimum of 3-5 years experience in digital marketing, with a focus on website optimisation, paid media management, and CRM strategiesExperience in data-driven decision making and using analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.) to optimise campaigns and drive business resultsStrong background in SEO, paid search, social media marketing, and email marketingExperience working with CMS platforms, CRM software (Salesforce, HubSpot, etc.), and marketing automation toolsFamiliarity with SEO tools and paid media platformsKnowledge of website analytics, A/B testing, and performance trackingStrong Creative and Analytical SkillsProven experience in managing projects from concept to completion, ensuring timely delivery, and working with cross-functional teams to align goalsExcellent organisational skills and the ability to manage multiple projects simultaneously, prioritising tasks effectively in a fast-paced environment.JDR is acting as an Employment Agency in relation to this vacancy.