Job Title

Assistant CRM Manager (12-month FTC)Northwest commutable (great flex/ hybrid options) - £35-38k + Benefits Zachary Daniels are recruiting for an Interim Assistant CRM Manager to join a leading UK retail brand. Only 2 days a week in the office in Doncaster!This is a fantastic opportunity for an experienced CRM professional to take the reins of an established team and play a key role in delivering intelligent, personalised customer communications that make a real impact. Working across email, SMS and direct mail, you'll help drive engagement throughout the customer lifecycle - from first browse to post-purchase loyalty.You'll join a high-performing marketing team that values data-led thinking, innovation, and continuous improvement. This is a 12-month maternity cover contract and a great chance to make your mark in a well-known, customer-first business.What you'll be doing:Leading the planning and execution of multi-channel CRM campaigns that drive customer valueDeveloping segmentation strategies and refining targeting through deep behavioural understandingOwning a robust test and learn roadmap to optimise performanceManaging campaign performance reporting, turning insight into actionSupporting broader projects such as integrations, product feeds and CRM tool enhancementsOverseeing and developing a team of CRM Executives, mentoring their growthManaging the CRM budget, focusing on ROI and effectivenessCollaborating closely with internal teams and external partners to ensure smooth and strategic campaign deliveryContinuously improving CRM processes to boost efficiency and resultsWhat we're looking for:2-4 years' experience in CRM or customer communications rolesStrong understanding of lifecycle marketing and campaign optimisationHands-on experience with ESPs/CDPs (Bloomreach would be a bonus)A passion for data-driven marketing and testing strategiesExperience managing and developing people in a fast-paced environmentStrong stakeholder management skills - confident working cross-functionally and influencing at all levelsHigh attention to detail and a drive for continuous improvementIdeally, a background in the retail/ B2C consumer sectorWhy you'll love it:Join a much-loved UK brand with a loyal customer base and a big visionBe part of a collaborative and commercially-minded marketing teamOwn exciting projects that stretch your skills and make a real differenceEnjoy a hybrid working model with a supportive team cultureOpportunity to step into a leadership role and shape CRM strategy from day oneIf you're ready to hit the ground running and bring a fresh perspective to a top-tier retail CRM team, get in touch with Zachary Daniels today.BBBH33403