Job Title

oin Our Award-Winning Dental Group Marketing Manager Are you a strategic marketing manager with a passion for digital marketing, patient engagement, and brand growth? Do you want to be part of a multi-award-winning dental practice that is expanding into a state-of-the-art 23-chair Invisalign clinic? At ODL Dental, were looking for a Marketing Manager to lead and execute high-impact marketing strategies that drive patient acquisition, enhance brand visibility, and support the growth of both our existing award-winning practice and our new Invisalign-focused clinic.Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Key Responsibilities: Strategic Marketing & Branding Develop and implement a comprehensive marketing strategy to drive brand awareness, patient acquisition, and revenue growth.Lead brand positioning and ensure consistency across all digital and offline platforms.Spearhead the launch marketing strategy for our 23-chair Invisalign clinic.Conduct market research to identify trends, opportunities, and competitive positioning.Digital Marketing & SEO Oversee the development and optimization of website content to maximize SEO, lead generation, and conversion rates.Monitor website traffic and performance using Google Analytics, implementing data-driven improvements.Manage Google My Business and local SEO strategies to enhance search visibility.Patient Engagement & Email Marketing Develop and manage patient engagement strategies through email marketing, newsletters, and targeted campaigns.Utilize segmentation and automation tools to enhance patient retention and conversion rates.Implement data-driven improvements to optimize email marketing performance.Social Media & Content Strategy Develop and execute a content marketing strategy across Instagram, Facebook, LinkedIn, and TikTok.Oversee the creation of compelling patient stories, testimonials, and before-and-after showcases.Stay updated on social media trends and algorithm changes to maximize audience reach and engagement.Advertising & Lead Generation Manage and optimize Google Ads, Facebook Ads, and paid campaigns to generate high-quality leads.Analyze campaign performance and provide strategic insights for continuous improvement.PR & Community Engagement Develop relationships with media outlets, influencers, and industry partners to enhance brand credibility.Lead PR campaigns, press releases, and community outreach initiatives.Oversee online reputation management, ensuring timely responses to patient reviews and feedback.Analytics & Performance Tracking Track and analyze key marketing performance metrics, providing regular reports to senior management.Use data insights to refine marketing strategies and maximize return on investment.Who We're Looking For: A marketing professional with at least 3 years of experience in a strategic marketing role, ideally within healthcare or a service-oriented industry.A relevant qualification in marketing, communications, or business.Proven expertise in SEO, digital marketing, lead generation, and brand management.Strong proficiency in Google Analytics, Mailchimp, WordPress, Canva, or Adobe Suite.Exceptional content creation skills, including blogging, email campaigns, and website content.Experience in managing PR initiatives, influencer collaborations, and online reputation strategies.Strong analytical mindset with the ability to track KPIs and optimize marketing efforts.A proactive leader who thrives in a fast-paced, innovative healthcare environment.Why Join ODL Dental? Be at the forefront of innovation with an award-winning dental group and the launch of a groundbreaking Invisalign clinic.Lead high-impact marketing campaigns that directly contribute to business growth.Work in a creative and dynamic team that values innovation and strategic thinking.Continuous professional development to keep up with the latest marketing trends and technologies.Exciting projects and career growth opportunities in a rapidly expanding healthcare brand.Ready to take your marketing career to the next level? Apply today and become a key player in shaping the future of ODL Dental!