Job Title: Digital Performance & Planning DirectorLocation: Belfast (Hybrid)Description:We are hiring for our client, a leading, award-winning agency, seeking an experienced Digital Performance & Planning Director to join their senior leadership team. This role is integral to driving both client and agency growth through smarter use of media, data insight, and digital innovation. It is a strategic and hands-on role, ideal for someone who thrives at the intersection of data, planning, and commercial impact.This is an exciting opportunity to shape how digital and media strategies deliver real business value, while playing a senior role in the ongoing evolution of a forward-thinking, high-performing agency. Top 3 Things to Know About this Job:Strategic leadership role in digital, data, and media planningAward-winning agency with strong client relationships and ambitious growth plansBelfast-based with hybrid working flexibility The Role:Lead the strategy and implementation of integrated, data-informed media plans aligned to client business objectivesCollaborate with senior stakeholders to define commercial KPIs and performance benchmarksBuild and maintain forecasting, ROI modelling, and attribution measurement frameworksEvaluate media platform capabilities and lead innovation in martech and analyticsDrive experimentation via A/B testing and develop actionable insightsPresent strategic reports and campaign performance to agency and client leadershipStay ahead of changes in digital legislation, privacy and compliance The Person:Minimum 7 years' experience in performance-driven media or agency-side strategyStrong strategic and analytical thinker with deep understanding of digital media and commercial performanceProven ability to define KPIs, optimise media spend, and lead cross-functional teamsExperience with performance measurement tools and platforms (e.g. GA, Nielsen, Kantar, A/B testing tools)Adept at identifying growth opportunities and writing persuasive proposalsA confident communicator with the ability to influence senior stakeholders The Reward:Competitive salary reflective of experienceHybrid working model with office base in BelfastOpportunity to lead strategic planning at an agency where innovation and creativity are valuedWork with a collaborative and ambitious leadership teamCareer progression and development opportunities in a growing business For further information and to apply for this Digital Performance & Planning Director job, please contact Ryan McMahon. Visit our website to view more Sales & Marketing opportunities.
Job Title
Digital Performance & Planning Director