Job Title

Freelance Performance Media Marketing Manager ( Head Office) As a Performance Media Manager, this position will be an SME responsible for managing 13.5m of investment and media agency relationship.A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.The role requires excellent stakeholder and P&L management.A deep understanding of Performance Media activity including PPC, Paid Social, Affiliates, Display is essential.Working alongside the Senior Performance Media & CRM Manager to shape Georges ecommerce performance media strategy, reporting and decision making.The role requires a broad view of trends in the industry to keep George ahead of the comp, along with a laser focus on digital best practice and use of data.The role involves a high degree of autonomous thinking to develop, set and deliver media strategies/approaches utilising past learnings and expertise across the team and media agencies whilst still being subject to internal review and approvals.Changes, short lead times on briefs/asks and creative turnarounds can limit media team ability to explore all opportunities. "Let's find out about the role" Support the Senior Performance Media & CRM manager on George.coms Performance Media strategy for clothing and home, delivering results to the business on a weekly basis to grow Georges ecommerce offering.Plan holistically, linking to broader brand plans and attribution.Deliver timely and actionable reporting of results, to be circulated with relevant stakeholders.Report directly to key stakeholders and attend meetings to showcase results and strategy.Leverage Georges broader digital and data transformation to drive relevant comms through digital media channels Prepare and adapt for the future of Georges digital marketing, for example preparing activity for our site migration.Agency partnership with Spark Foundry manage relationship to meet immediate needs but also ensure we are aware and involved in conversations relating to key changes & innovation / opportunities in media for the benefit of George.Drive relationships with key media partners such as Google & Meta, leveraging first in class opportunities for George.Create a culture of innovation, with continuous test and learn plans.Work closely with digital analytics and measurement teams to ensure efficient Performance Media activity and incremental value added to George.Regular input into overall customer comms strategy working alongside strategy, proposition, brand comms and coordinate with teams to support on exec updates and ad-hoc asks."Let's find out about you" The role requires experience in paid media, media agency management, marketing strategy planning, measurement and Performance Media.Agency / in-house experience preferred, you'll also have: Experience of Affiliates, Display, Paid Social, PPC and Google Shopping, knowledge of product feed management, digital attribution & analytics (experience using Adobe Analytics would be advantageous).A real passion and in-depth knowledge of all competitor's media (use of, channel, ad-tech, processes, data & targeting capabilities, costs, legislation e.g.GDPR) Experience of agency management and understanding of data attribution.Continually develop knowledge and identify opportunities to drive innovation and performance.Understanding of business performance, its customers and competitor's media / comms activity is key to inform decision making.Strong commercial insight, with the ability to manage a large budget and complex P&L Communicating and Influencing Excellent communications skills with the ability to influence, collaborate, and build relationships at the various levels across an array of internal teams and external media partners.Willingness to challenge and problem solve.A strong understanding of the workings of media agencies, including all commercials and deliverables Ability to remain calm, measured and focused as priorities shift whilst still working at pace to meet business expectations In order to develop strong relationships required with the Senor Manager and George teams, there is a requirement to work in the George Head Office (Lutterworth) 2 days a week.Occasional visits to Asda House in Leeds may be required plus regular time in London working closely with the Spark Team.