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Job Title


Digital Marketing Manager


Company : Digital Waffle


Location : Birmingham, England


Created : 2025-05-23


Job Type : Full Time


Job Description

A long-established UK business operating in the consumer goods and home lifestyle sector is looking for a Digital Marketing Manager with a strong focus on SEO & Web Skills to take the reins on their organic growth strategy. With a strong e-commerce presence and ambitious digital roadmap, they're now investing in a dedicated specialist to lead technical SEO performance across their platforms.This is a hybrid role, with 1–2 days per week in their Birmingham office and flexibility to work remotely the rest of the week. The salary range is between £40,000 & £45,000 per annum.The RoleYou'll lead the technical side of SEO, working across site architecture, indexing, Core Web Vitals, structured data, and more. Partnering with internal developers and marketing teams, you'll ensure the business continues to scale its visibility, traffic, and performance through best-in-class search practices.This is a great opportunity for someone who enjoys solving technical challenges, working across teams, and delivering real, measurable impact in a high-volume e-commerce setting.What You'll Be DoingCarry out deep-dive technical SEO audits and implement scalable improvementsOptimise crawlability, internal linking structure, and indexation strategyOwn structured data markup, canonical tags, and on-site technical hygieneMonitor and improve performance across Core Web Vitals and mobile UXCollaborate with developers to embed SEO into platform updates and fixesAnalyse organic performance through GA4, GSC, Screaming Frog, SEMrush, etc.Keep ahead of search engine updates and evolving best practicesWhat They're Looking For5+ years of hands-on SEO experience, ideally in a retail or consumer e-commerce settingSolid understanding of technical SEO principles and modern web performance standardsExperience with Magento 2 or similar large-scale CMS platforms is a strong plusExperience with HTML, JavaScript, and working alongside dev teamsAnalytical and methodical mindset, comfortable using SEO and analytics toolsComfortable taking ownership of SEO strategy and implementationWhy Apply?Make a direct, visible impact on a fast-scaling e-commerce platformHybrid working from a well-connected Birmingham locationA broad and autonomous role with lots of ownershipFriendly, commercially driven team with ambitious growth goalsIf you're a technically focused SEO professional ready to take ownership in a high-performing online retail environment - this could be your ideal next step.