Job Title

Purpose-driven D2C brand with a growing customer base.Exciting opportunity to shape CRM strategy for a fast-scaling mission-led business.Hybrid working with a vibrant, collaborative team culture.Were looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, theyre investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. Its a great time to get involved!Ready to make your application Please do read through the description at least once before clicking on Apply.If you're a CRM professional with strong experience in CRM platforms including Klaviyo, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you. What youll be doingOwn and execute CRM campaigns across email, SMS and app comms.Develop personalised, data-driven lifecycle journeys to drive retention and LTV.Collaborate with data, product and growth teams to optimise messaging and customer segmentation.Champion A/B testing, experimentation and continuous improvement.Report on CRM performance, using insights to inform strategy.Help shape the long-term CRM roadmap in a fast-paced, growing team.What experience youll needProven experience in a CRM, Lifecycle Marketing or Retention Marketing role.Background in subscription, membership or ecommerce environments.Skilled in segmentation, personalisation and campaign analysis.Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.Analytical mindset with a strong test-and-learn approach.Collaborative and confident working cross-functionally.Passionate about customer experience and brand storytelling.What youll get in returnYoull join a values-led, high-growth business with a genuinely people-first culture. Theyre committed to doing business the right way prioritising purpose, sustainability and impact alongside growth. Youll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers. Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth.Whats next?If youre an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, wed love to hear from you.Apply now or get in touch for a confidential chat.