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Role: Digital Marketing SpecialistThe following information provides an overview of the skills, qualities, and qualifications needed for this role.Place of work: Glasgow, City CentreContract type: Full-time, PermanentWorking Hours: Monday Friday, 9am 5pm (35 hours per week)Do you thrive on data, content & results? Would you like to join a growing Marketing team who can offer a unique opportunity to implement organic and paid search strategies?Why Jones Whyte?At Jones Whyte, were more than just a law firma dynamic community built on collaboration, innovation, and a shared commitment to excellence. Joining us means stepping into a role where your expertise is valued, and your growth is a priority. As a modern, progressive law firm, we believe in empowering our teams, investing in the right tools, and building an environment where ambition and innovation are encouraged. This role offers the chance to make a direct impact, influence growth strategies, and be part of a collaborative team working towards a better future for our staff and clients alike.The Role:As our Digital Marketing Specialist, you'll play a central role in improving our online visibility, driving high-intent traffic, and generating quality leads. This is a hands-on role that combines strategic thinking with tactical delivery, ideal for someone who thrives on data, content, and results. You will be working directly to support our Private Client department, developing & executing SEO strategies, driving lead generation and overseeing content creation across landing pages, blog posts and satellite sites. Our Private Client department is responsible for handling all estate planning matters from writing wills, establishing power of attorney, implementing trust protection and assisting with Confirmation/Probate. You will have the direct support of an experienced Head of Marketing and a Digital Marketing Manager along with working alongside dedicated Marketing Executives. The role demands you to be proactive and focused, with a positive attitude and calm approach. You should be a strong team player capable of demonstrating an understanding of Digital Marketing ensuring marketing consistency across the firm. As part of our team, youll not only play a key role in the success of our Marketing department but also gain opportunities to develop your skills and achieve your career ambitions, all while contributing to a thriving and supportive environment. We appreciate the need for a healthy work-life balance, which is why this role offers hybrid working; 3 days in the office.Key Responsibilities:Strategy & Planning:Develop and execute SEO strategies focused on driving lead generation for the firms Private Client services, aligned with our wider marketing objectives.Perform keyword research and gap analysis to create a clear roadmap for optimisation.Identify opportunities to improve site performance through technical and on-page SEO enhancements.SEOConduct regular site audits, implement schema markup, and manage crawling/indexing issues.Collaborate with internal teams and external developers to implement technical fixes.Optimise page structure, meta data, internal linking, and content quality across service pages and blogs.Lead GenerationUse SEO to generate high-quality, relevant leads.Continuously test, track, and refine lead generation funnels and conversion tactics.StrategyCollaborate on content planning and production, ensuring content aligns with search intent and brand voice.Oversee content creation across landing pages, blog posts, and satellite sites.Analytics & ReportingTrack key performance metrics using tools like Google Analytics and SEMrush.Provide monthly performance reports and actionable insights to stakeholders.Use data to shape future campaigns and optimise current strategies.Requirements:Minimum of 2 years hands-on experience in SEO and SEM, preferably in a lead generation-focused environment.Strong understanding of organic, technical SEO principles, and on-page optimisation.Familiarity with Google Analytics, Search Console, SEMrush (or similar), and content management systems.Confident communicator with the ability to explain SEO principles to non-technical audiences.Proven ability to juggle multiple projects, prioritise effectively, and meet deadlines.Data-led, performance-driven, and focused on delivering measurable results.Strong attention to detail.Desirable but Not Essential:Law firm and/or with legal softwareWorked with paid search channelsHandled Brand Specific MarketingSupported CRMsystems (eg HubSpot or similar)Experience with targeted marketing by Age and/or DemographicCompany Benefits & Perks:Competitive SalaryCompany Pension SchemeCompany Bonus SchemeIndustry-leading Maternity and Paternity Policies23 days Holiday plus 8 Bank HolidaysHoliday Loyalty Scheme: Earn an Additional 5 Days of HolidayBuy and Sell Up to 3 Holiday Days Each Year Hybrid working (upon completion of office-based training)Company Referral SchemeWellbeing SupportAnnual Company Day OutBirthday Early Finish