Job Title

Trade and Shopper Marketing Manager page is loaded Trade and Shopper Marketing Manager Apply locations United Kingdom - Maidenhead United Kingdom-Slough United Kingdom-London time type Full time posted on Posted 11 Days Ago job requisition id 31118722JOB DESCRIPTION:Abbott Nutrition is a division of Abbott. We develop science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands such as PaediaSure and Ensure – to help get the nutrients they need to live their healthiest life. Our Marketing team in the UK are currently recruiting for a Trade Marketing Manager to join the team. WHAT YOU’LL DO You’ll be accountable for building strong omni-channel trade marketing strategies for Abbott Nutrition, coordinating, and driving the translation of trade marketing strategy to actioned campaigns across mass market, pharmaceutical and e-commerce channels. You will build relationships with key stakeholders internally and externally, understanding business needs, gain shopper and customer insights to build trade marketing strategies and plans including building of brand strategies related to product placement, promotions, and distribution. Key Accountabilities include: Tracking trade marketing performance by integrating a variety of data sources to drive results, and leveraging data, digital insights, and trade trends to prioritize accounts, territory/area and drive maximum value throughout the regionAligning channel activities across Sales and MarketingDevelop, implement, and track brand trade strategies and plans related to promotion, distribution, and placement.Collaborate with brand and sales teams on product forecasting by channel and tracking performance to ensure targets are metDevelop trade selling stories for new products and/or channel expansion and present to target customers.Use digital strategies, technologies, tactics, and insights to develop integrated customer engagement plans that drive business impactTrade budget development and tracking with ROI analysis of investments to recommend plans and course correctionDevelop target content and POP material that leverages platform (digital vs traditional) strengths to drive shopper interestAnalyses channel performance and revenue holistically to maximize profitabilityEvaluates market dynamics based on market trends, formulate demand analysis framework, and establish key priorities to analyse target customers in identifying opportunities to influence the marketIdentify opportunities and threats based on the intelligence collected, to pursue the right opportunities with target customersUnderstanding factors that impact business outcomes; to anticipate future needs and uncover hidden opportunities; and to exercise sound judgment in making decisions that maximize profitability, and the ability to prioritize actions based on ROIEDUCATION AND EXPERIENCE YOU’LL BRING Required Proven trade marketing experience in developing brand strategies and plans related to distribution, placement, and promotion for mass market retail channelsProficient in analytics of customer and shopper insightsWorking collaboratively with cross-functional partners and non-technical users to support data quality, identify and resolve issuesHaving the experience of to be able to communicate complex technical issues to non-technical stakeholders for decisions to be madeStrong evidence of project management competency and proven track record of delivering on time and within budgetEducated to degree level and/or equivalent qualification with relevant commercial experience.Proficient in Excel or other tools to discover /analyse potential patterns and correlations to support the marketing effortsPreferred Experience of nutrition supplement industry or appropriate marketing/business sector is preferredWHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY:Marketing SupportDIVISION:ANI International NutritionLOCATION:United Kingdom > Maidenhead : Abbott HouseADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 5 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) About UsAbbottis about the power of health. For more than 135 years,Abbotthas been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people ofAbbottcome to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities atAbbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer,Abbottwelcomes and encourages diversity in our workforce.#J-18808-Ljbffr