Company descriptionBower Collective is on a mission to eliminate plastic waste and in so doing create a more sustainable world. We are a multi-award winning B Corp building Europe’s leading digital first sustainable consumer goods brand, through our highly effective natural home and personal care products in reusable packaging.We have grown rapidly since launch and have substantial venture capital backing with investors who’ve backed other successful D2C brands like HelloFresh, Spoke and Waterdrop. We are looking for an outstanding Digital Marketing Associate to come in and take forward our work across organic social media, content strategy and email marketing. This is a 9 month FTC contract for maternity cover. We are based in Bath and meet once / twice a week in the office, working remotely otherwise. Check us out at .Role descriptionWe are looking for a passionate and ambitious person who is a true T-shaped marketer, as comfortable running our organic social channels as devising email flow strategies and commissioning visual content. You will lead on our tone of voice, engagement and community building with our rapidly growing cohort of over 210,000 customers. This role is built around developing clear and compelling content and communications across our core social and email channels. Our vision is to build Europe’s leading sustainable consumer goods business, backed by a highly engaged community of passionate consumers who fully buy into our mission to eliminate plastic waste from their homes and the planet. Core activitiesDeliver all our content and written communications acrossOnsiteBlogsEmailOrganic socialInbox materialDeliver our organic social strategy across Facebook, Instagram and TikTok, planning and creating content, working with our visual content and agency partners to deliver community growth and high levels of engagementSupporting the Brand Marketing Lead with content consistency and on-pack copyWork with our SEO agency partner to ensure that our onsite content is fully optimised for conversionLead on our email marketing strategy, working with our wider marketing team and external partners to define email flows, campaigns and content calendars throughout the yearSupport with other marketing activations and campaigns, i.e. Direct Mail and performance marketing campaignsSupport with video content briefs, shooting and Instagram editing as requiredYour experienceWe are looking for someone who ideally comes from a consumer-focused digital marketing background. You know how to deliver world class content and drive community engagement across multiple channels. You will have a broad base of marketing skills, be organised, fully customer-focused and passionate about our mission to eliminate plastic waste! Proven experience across social media content management and email marketing is essential (ideally within the Klaviyo platform)Direct experience of digital marketing for a high growth D2C business is highly desirable, not essentialDemonstrates a social-first mindset and strong copywriting skills, crafting compelling content across a range of channels- from engaging social media posts to impactful long-form copy.Design capabilities on Canva are not essential but highly desirableFamiliarity with online editorial management of eCommerce platforms is desirable, not essential (i.e. Shopify, Recharge)We recognise that you will have more of some of the listed skills than the others - a rounded multidisciplinary skillset is what we are looking for - combined with a keenness to learn and grow with the businessYou are passionate about sustainability and leaving a positive impact in the world.Bower benefitsCompetitive salary and equity package33 days holiday inclusive of public holidaysFlexible working hours and remote working practicesInternal coaching & mentoring programRange of learning and development opportunities35% team discount on all Bower productsWe are based in Bath, so travel costs are covered if you are not based in SW England and are traveling for an office day.Real ownership and autonomy to make your mark and drive innovationBe part of a rapidly growing startup that is purpose driven and having a direct positive impact on people and planet!
Job Title
Digital Marketing Associate (Maternity Cover FTC)