Job Title

Head of Public Sector Marketing - Global Tech BrandLocation: UK, London - HybridLength: Start Date: Asap End Date: 10th October 2025Rate: 48.08 p/h (Inside IR35)Hours: 40 hours per weekFind out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.My client is one of the top 5 global tech brands, they are looking for a Head of Public Sector Marketing who will be responsible for creating and leading marketing strategies aimed at government agencies and public organisations.Key ResponsibilitiesLead Marketing Projects: Take initiative to drive marketing outcomes for products/projects by managing tasks and guiding workstreams.Conduct Research & Analysis: Lead user research, and market analysis, and gather insights to provide recommendations to the team about products and features.Develop User Journeys: Work with different teams to create user journeys and lifecycle strategies for current and future consumers.Identify Growth Opportunities: Find ways to grow user numbers, increase engagement with new features, and boost adoption of existing features.Create Marketing Strategies: Collaborate with sales and marketing teams to develop and execute marketing strategies and plans.Project Management: Help define project scopes, manage priorities, and allocate resources effectively.Set & Measure Goals: Set ambitious but achievable goals, then track and measure success.Lead Projects: Plan and manage projects, ensuring everything stays on track and is completed on time.Manage Stakeholder Interests: Balance competing priorities from different teams and keep everyone updated on project progress.Proactively Find Opportunities: Look for new ways to improve processes and drive business growth.Solve Problems: Use different approaches to solve problems and find the best solutions.Build New Processes: Create new processes, methods, and features to address future challenges.Make Smart Business Decisions: Prioritize the most impactful ideas that will drive growth and make decisions confidently.Main focus areasDrive mind-share and demand-generation activities such as events, social, and advocacy programsTrack and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectivesGenerate demand for my clients products by landing integrated campaigns and marketing activities in the UK Public SectorCreate and execute UK Public Sector marketing activities, working with multiple, matrixed stakeholders to craft messaging, content, and channel strategyTo be considered you must haveProven Senior B2B Marketing experience ideally within the public sector or government along with Tech Marketing experienceProven success in Project Management including budget management, agency coordinationComplex stakeholder relationship managementStrong problem-solving, strategic thinking, and analytical abilities, with a focus on data-driven optimisationIn-depth knowledge of a broad range of cloud, advertising, and productivity tools