Job Title

Why Superdrug?All potential candidates should read through the following details of this job with care before making an application.Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.Were a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.Our success comes from our people they make the difference. Were all about personality, we have fun, and we work hard to deliver That Superdrug feeling.Job PurposeIn this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 9 million customers. You will be delivering highly creative, personalised and relevant communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs.Key Responsibilities You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme. Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs Sales Participation, Acquisition and Active Member Rate. Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring theyre further driving the channels engagement metrics and objectives. Work with key stakeholders to build strong, automated, lifecycle and cross-channel campaigns, delivering the right message at the right time. This includes reporting back on KPIs and recommending on optimisation. Lead on creating and delivering highly personalised and sophisticated, industry-leading multi-channel campaigns. Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications. Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate driving sales and customer engagement. Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation. Ensure all campaigns are performing against key performance and engagement metrics.Person Specification 2-4 years experience in a similar CRM role within retail, (Health & Beauty preferable but not essential) Must be commercially driven, customer-centric with solid understanding of customer lifecycles Attention to detail A creative mindset is a must Social, can-do attitude A natural flare for copywriting Proven track record in end to end campaign management and analysis is essential Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figuresHere's what's in it for you33 days holiday rising to 38 days with length of service (inclusive of bank holidays)2 staff discount codes for yourself and a family member or friend30% discount on Superdrug Own Brand Products both in store and onlineHybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon StationCompany pension matching and bonusWe offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn itBeing part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UKWe are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!Unrivalled Learning and Development programmesEnhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and supportCome and be part of something special.Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.For information on how we manage and store your data please go to https://www.superdrug.jobs/privacy-policy/