Skip to Main Content

Job Title


Head of Marketing


Company : EQUIDRY


Location : Barnstaple, Devon


Created : 2025-05-30


Job Type : Full Time


Job Description

Brand Growth & Marketing Lead at EQUIDRY & DrywalksIf the following job requirements and experience match your skills, please ensure you apply promptly.Based in House, Barnstaple North Devon | Full-Time | Permanent | Salary dependent on experienceEQUIDRY a fast-growing equestrian brand based in the Devon, built around a simple idea: to create waterproof clothing that really works! Through our success with EQUIDRY, our sister band, Drywalks was born to offer the same high quality, durable coats to dog walkers and those that love the great outdoors. Every piece is designed in-house before being shipped to customers worldwide through our websites.While currently doubling its revenue year on year, over the next 5 years we're aiming even higher with expanding our collections, a global strategy, and deeper CRM-led customer relationships. Combined with our relentless focus on product and brand identity, were aiming to grow revenue from 7-figures to 8-figures.This Role Is For You If...Youve scaled brands before and you're hungry to do it again, faster, and bigger. Youre not just a performance marketer. Youre a strategic thinker, operator, and growth leader who obsesses over data and creativity, thrives on ownership, and loves working directly with founders. You want a role with freedom, influence, and full-stack ownership. And you want to drive results that move the needle globally.We're looking for a hands-on Marketer whos as passionate about horses as they are about hitting KPIs. Someone who can balance strategic thinking with creative execution. Someone who can lead a team and still roll up their sleeves!Your Mission as Head of GrowthTo lead and scale EQUIDRY & Drywalks growth across organic & paid acquisition, retention, conversion, and brand performance. Youll be in charge of the entire marketing ecosystem, from channel strategy and team building to execution, optimisation, and budget allocation.You'll have full trust, high expectations, and the opportunity to scale a business from 7 figures to 8 figures in revenue.What Youll OwnGrowth Strategy Architect and implement global, full-funnel growth strategies across all paid and owned channels.Performance Marketing Oversee and scale organic & paid media (Meta, Google, TikTok, YouTube, and more) Analytics & Optimisation Build a data-driven culture across the team. Own testing, attribution, and performance reporting.Team Leadership Recruit, inspire, lead, and mentor a high-performance team.Cross-Channel Alignment Integrate paid, CRM, CRO, landing page experience, and creative into one growth ecosystem.International Scaling Own cross-market strategies and adapt creative, spend, and messaging across key global regions.Executive Collaboration Work directly with the founders to shape company strategy and report on growth.Youll Succeed in This Role If You Have...A genuine hands-on approach and are willing to roll up your sleeves.Proven success managing and scaling a single eCommerce brand.Experience scaling revenue while improving CAC and MER, not just spending more.Deep knowledge of Meta, Google, TikTok, and other major performance channels.A history of building and leading elite teams, not just agencies or freelancers.Strong understanding of eCommerce KPIs and how to optimise each stage of the customer journey.A track record of working closely with founders or execs and owning high-stakes outcomes.Obsession with creative strategy, data, testing, and continual iteration.Experience in fashion or high-AOV product environments, and global scaling.Our Culture: Humble, grounded, and morally driven We are a family business, we operate with integrity and treat people right.Relentless in their work ethic You show up with intensity, hunger, and accountability.Self-managed and proactive We dont micromanage. Youre here because you own results.Obsessed with growth Whether its scaling revenue or developing mastery in your craft.If that sounds like you, youll thrive here.What Youll GetA chance to lead growth at one of the UKs most exciting equestrian and outdoor brands.Ownership over the growth function and strategy.Direct access to founders who value speed, trust, and excellence.Competitive salary.Flexible work setup, and the opportunity to make global impact.Ready to Build Something Great?Apply now with your CV and a short cover letter or video explaining why EQUIDRY & Drywalks are the brands you want to grow along with details of your past achievements that prove youre ready to lead growth at this level.