The TalentPool Company is proud to announce our exclusive partnership with Humantra on what we believe is one of the most exciting digital marketing opportunities of 2025: Head of Growth Marketing. Humantra is redefining the hydration and wellness category. Founded in 2021 by Charlie Wright in Dubai, the brand has already hit an $8figure revenue, with an extraordinary high growth trajectory since 2022. Now backed by JamJar Investments and Huda Beauty Investments (led by Huda and Mona Kattan), Humantra is preparing for a major retail breakthrough.Their science-led hydration range — featuring their flagship single-serve electrolyte and vitamin sticks — is already a bestseller on Amazon and with key online partners, as well as D2C. And in June, Humantra will launch in 1,200 Boots stores nationwide, marking a major milestone in their omnichannel expansion!Later this year, Humantra will open its new London HQ, bringing together best-in-class talent across Commercial, Marketing, and Innovation. With cult-like global demand already growing, this is a rare chance to join at a pivotal moment and shape the future of a brand destined for household recognition.The Role: Head of Growth MarketingWe’re looking for a commercially astute, data-driven Growth omnichannel leader to take full ownership of Humantra’ s acquisition, retention, and subscription strategy. This is a defining career opportunity for someone ready to move fast, think boldly, and scale a high-performing team.Key Responsibilities:Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok ShopOwn strategy and execution for Humantra’ s fast-growing subscription businessOptimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition costDrive conversion through landing page testing and CRO strategyBuild effective CRM journeys (email & SMS) to deepen engagement and retentionDeliver robust, actionable performance reporting to inform commercial decisionsCollaborate with Brand to test creative, drive insights, and improve performanceUnderstand how digital performance influences retail and omnichannel successWhat We're Looking For:Significant experience in growth or performance marketing in a fast-paced consumer brand, at a senior strategic / director levelProven track record scaling paid media and growing subscription modelsExperience building and leading high-performing teams in high-growth environmentsDeep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus)Highly commercial, analytical, and results-orientedA natural collaborator who thrives in cross-functional teamsStrong communicator with a bias for action and fast executionThe Offer:Very competitive packageHybrid model – 2 days per week in Humantra’ s new central London HQ (but flexible for those further afield).Why apply?This is more than a growth role, it’s your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail. If you're ready to help scale something extraordinary from the inside, please apply!
Job Title
Head of Growth Marketing